2020
DOI: 10.1016/j.jaad.2020.03.074
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Framing atopic dermatitis topical medication application site discomfort as a signal of efficacy improves willingness to continue use

Abstract: and he is founder and majority owner of www.DrScore.com and founder and part owner of Causa Research, a company dedicated to enhancing patients' adherence to treatment. Mr Bashyam, Dr Cuellar-Barboza, and Dr Masicampo have no conflicts of interest to declare. IRB approval status: Reviewed and approved by Wake Forest University Health Sciences IRB (IRB00060514).

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Cited by 8 publications
(11 citation statements)
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“…patients were randomly assigned to three hypothetical scenarios in which they were given a topical medication and experienced one of three side effects [28]. They experienced either a painful sensation, a non-painful sensation, or no sensation.…”
Section: Advanced Adherence Interventionsmentioning
confidence: 99%
See 4 more Smart Citations
“…patients were randomly assigned to three hypothetical scenarios in which they were given a topical medication and experienced one of three side effects [28]. They experienced either a painful sensation, a non-painful sensation, or no sensation.…”
Section: Advanced Adherence Interventionsmentioning
confidence: 99%
“…Each group reported on a 9-point Likert-type scale how willing they would be to continue the use of the medication. Their willingness to continue to use the medication increased when they were educated by their physician about the possible side effect (p < 0.001; d = 0.46) [28]. Their willingness was even greater when the unpleasant sensation was framed as an indicator of efficacy (p < 0.001, d = 1.32) [28].…”
Section: Advanced Adherence Interventionsmentioning
confidence: 99%
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