“…Frames are like a "story angle" which is signifi cant and helps audience to interpret, evaluate and judge the event, helps audience to think and discuss the events (Price & Tewksbury, 1997). Similar to agenda-setting effect, frame-setting researchers have also found evidence for news frames' affect on people's perception and understood an issue (Pan & Kosicki, 1993;Jasperson, Shah, Watts, Faber & Fan, 1998). Exposure to "differently valence news frames" could lead to opinion change, and repetition of a news frame especially a negative frame strengthens the framing effect and makes it durable (Lecheler, Keer, Andreas, Schuck & Hänggli, 2015 (Zhou & Moy, 2007;Hong & Choi, 2010).…”