Framework See-Think-Do as a Tool for Crowdsourcing Support – Case Study on Crisis Management

Abstract

ABSTRACT:See-Think-Do is a framework originally used as an approach focused on a service and product marketing on the Internet. Customers can be classified into three groups according to their involvement from potential users to real customers. The article presents an idea of public involvement in community mapping in three levels: "See"-almost any user; "Think"-potential contributors; and "Do"-interested users. The case study implements the See-Think-Do framework as an awareness-based approach used for The Crisis Map of the Czech Republic. It is an Ushahidi-based crowdsourcing platform for sharing spatial and multimedia information during crisis situations, e.g. disaster floods in 2013. While the current crisis projects use public mapping just at the onset of the disaster, according to See-Think-Do any user can be considered as a potential contributor even during the dormant period. The focus is put on the "See" and "Think" groups of contributors, which are currently ignored. The objective of this paper is to summarize approaches (social networks, mass-media, emailing, gamification, …) and tools (GIT/GIS, ICT, multimedia) for increasing the awareness about the project within the resting phase. That recruits a higher number of both active and passive users during the disaster. It allows the training in ICT, cartographical, spatial and GIS skills in a nonstressful way and the targeting on specific operators. Volunteers from the "Think" group may be used for data processing or rectification, GIS professionals from the "Do" group for data verification. The results refer that contributors with already established skills and required literacy (interface, data uploading) provide data faster and more accurate, the usability of the project increases based on users' comments.

Gamified crowdsourcing: Conceptualization, literature review, and future agenda

“…Panchariya et al, 2015;Nose and Hishiyama, 2013;Roengsamut et al, 2015;Runge et al, 2015;Saito et al, 2014;Sakamoto et al, 2016;Simperl, 2015;Stannett et al, 2013;Vasilescu et al, 2014;Yu et al, 2015 28 Environment, nature, ecological behavior Ansari et al, 2013;Bowser et al, 2013;Fedorov et al, 2016; J. J. Lessel et al, 2015;Mason et al, 2012;Massung et al, 2013;Netek and Panek, 2016;Preist et al, 2014;Prestopnik and Tang, 2015;Supendi and Prihatmanto, 2015;Supriadi and Prihatmanto, 2015 12 Cartography, navigation Bockes et al, 2015;Goncalves et al, 2014;Kawajiri et al, 2014;Martella et al, 2015;McCartney et al, 2015;Moreno et al, 2015;Reinsch et al, 2013;Simões and De Amicis, 2016;Talasila et al, 2016;Uzun et al, 2013;Wang et al, 2015;Wu andLuo, 2014 Language AlRouqi andAl-Khalifa, 2014;Benjamin, 2016;Chamberlain, 2014;Itoko et al, 2014;Kobayashi et al, 2015;…”

Data visualization in society

“…The maps studied here demand more than just watching or interpretation; they respond to the formula 'see-think-do', coined by Netek and Panek (2016), an awareness-based approach employed to look at crisis mapping. I propose a variation, 'see-think/feel-do', since maps can generate meanings and feelings, which jointly shape reactions to the visualizations (Lemke, 2015).…”

Collaborative Mapping and Digital Participation: A Tool for Local Empowerment in Developing Countries

“…The project designed by POPRAR is focused on creating a comprehensive database accompanied by a marketing study and promotional materials, according to See-Think-Do concept. According to [37] See-Think-Do "is a framework originally used as an approach focused on a service and product marketing", currently implemented in other fields such as collaborative mapping and crowdsourcing. The Cooperative Forestal Yanesha had a strong requirement for the development of such projects.…”