Framework for stakeholder collaboration in harnessing corporate social responsibility implementation in tourist destination to build community adaptive capacity to climate change
Abstract:Purpose: Tourism communities will be heavily affected by climate change.However, our understanding of how corporate social responsibility (CSR) of tourism businesses plays a role in building community adaptive capacity to climate change remains limited. This research aims to develop a framework to allow a better understanding of how CSR practices can enhance tourism community adaptive capacity to climate change.
Design/methodology/approach: This research takes a qualitative approach usingBali as a case study. … Show more
“…Moreover, this finding is also supported by Magis's [44] statement that changes occur through company activities that leverage natural resources and improve society capacity to achieve a resilient society through community action. This means that CSR investments can develop community capacity and cooperation to achieve community endurance, as mentioned in previous evidences [19,52,53]. The empirical findings derived from this study further strengthened Walton et al's [22] and McCrea et al's [36] results.…”
Section: Conclusion and Discussionsupporting
confidence: 83%
“…Bandura [115] justified that collective effectiveness and community action are important to establish continuously the well-being of the community. Moreover, CSR practice has a significant indirect and positive impact on community adaptation, which has been reinforced by Rahmawati [52].…”
Section: Conclusion and Discussionmentioning
confidence: 99%
“…Rama et al [19] affirmed that developing the capacity for collective action with CSR implementation can engage community capacity-building [51]. CSR implementation can enhance community adaptive capacity [52]. Consequently, the practice of CSR can improve community relationship [53].…”
Section: Hypothesis 1 (H1) a Positive And Significant Relationship Ementioning
Mining is an important industry in Indonesia. A nickel mining company has operated for almost 45 years. It has managed corporate social responsibility (CSR) programmes in the neighbouring local community. In addition to the environmental conservation and mitigation, as well as socioeconomic enhancement, the CSR is expected to nurture resilience in the local communities. This study’s goal is to examine the effect of CSR on community resilience (COM-R) in the surrounding community. To analyse the effect of CSR practise on COM-R, Partial Least Squares -Structural Equation Model (PLS-SEM) is used. Results show that CSR has a positive effect on and a significant relationship with COM-R. Results also indicate that CSR’s contribution to COM-R enhances community collective efficacy, community action, and adaptation. Thus, the verified CSR and COM-R model benefits other researchers, companies, and governments to be further explored.
“…Moreover, this finding is also supported by Magis's [44] statement that changes occur through company activities that leverage natural resources and improve society capacity to achieve a resilient society through community action. This means that CSR investments can develop community capacity and cooperation to achieve community endurance, as mentioned in previous evidences [19,52,53]. The empirical findings derived from this study further strengthened Walton et al's [22] and McCrea et al's [36] results.…”
Section: Conclusion and Discussionsupporting
confidence: 83%
“…Bandura [115] justified that collective effectiveness and community action are important to establish continuously the well-being of the community. Moreover, CSR practice has a significant indirect and positive impact on community adaptation, which has been reinforced by Rahmawati [52].…”
Section: Conclusion and Discussionmentioning
confidence: 99%
“…Rama et al [19] affirmed that developing the capacity for collective action with CSR implementation can engage community capacity-building [51]. CSR implementation can enhance community adaptive capacity [52]. Consequently, the practice of CSR can improve community relationship [53].…”
Section: Hypothesis 1 (H1) a Positive And Significant Relationship Ementioning
Mining is an important industry in Indonesia. A nickel mining company has operated for almost 45 years. It has managed corporate social responsibility (CSR) programmes in the neighbouring local community. In addition to the environmental conservation and mitigation, as well as socioeconomic enhancement, the CSR is expected to nurture resilience in the local communities. This study’s goal is to examine the effect of CSR on community resilience (COM-R) in the surrounding community. To analyse the effect of CSR practise on COM-R, Partial Least Squares -Structural Equation Model (PLS-SEM) is used. Results show that CSR has a positive effect on and a significant relationship with COM-R. Results also indicate that CSR’s contribution to COM-R enhances community collective efficacy, community action, and adaptation. Thus, the verified CSR and COM-R model benefits other researchers, companies, and governments to be further explored.
“…The COVID-19 pandemic could be an opportunity for the global travel and tourism businesses to commit to CSR. In disasters or crisis management, CSR seems to demand that companies intervene in order to reduce the misfortune caused by catastrophes through involvement with the community, the market, and the supply chain players (Kalisch, 2002;Rahmawati et al, 2019). In this regard, when a travel and tourism company uses CSR as a prescriptive instrument, its relationships with the tourists is more likely to be favorably developed (Gonz alez-Rodr ıguez & D ıaz-Fern andez, 2020).…”
Section: Corporate Social Responsibility In Tourismmentioning
Little is known regarding how the tourists will perceive the post-pandemic travel particularly when planning to travel to the most affected global destinations. This study was designed in response to the COVID-19 pandemic and its adverse impact on the travel and tourism industry. It primarily investigated the key factors of the U.S. tourists' destination attachment and the intentions to return to European and Asian destinations after the pandemic. A total of 367 participants were involved in the web-based survey. The results of the structural equation modeling demonstrated that in the event of a pandemic (1) the corporate social responsibility and the perceived response efforts were critical to generate the destination attachment and the approach behavioral intentions, (2) monetary promotions were not sufficient to generate the destination attachment and approach the behavioral intentions to the international destinations, and (3) the health preventive behavior and the destination attachment were important direct predictors of the approach behavioral intentions. These key findings could assist the travel and tourism companies to more effectively overcome the adverse impact of the pandemic on their businesses.
“…Authors, such as Porter and Kramer (2006) and Carroll (1999), recognize the economic, social, and environmental dimensions of CSR. From a business standpoint, organizations should make every effort to understand their stakeholders' main concerns (Rahmawati, Jiang, & DeLacy, 2019). Sustainable companies offer products and services that meet society's needs—while contributing to the well‐being of the planet (Ahmad & Ramayah, 2012; Arend, 2014; Azmat & Samaratunge, 2009).…”
Section: Theoretical Background and Hypotheses Developmentmentioning
Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the effect of CSR initiatives on consumer behavior on those economies, it seems that further research on this issue is necessary. In particular, we analyze the extent to which CSR affects the connection and links of the consumer to the brand (i.e., self-brand connection, brand engagement). The main contribution of the paper to the field is the analysis of the interaction between CSR and branding in the context of an emerging economy. To that aim, and also in a novel way, we use the Stimuli-Organism-Response (SOR) model for a sample of more than 400 food and beverage consumers in Metropolitan Lima, Peru. Our results show that CSR effectively acts as a stimulus for consumers to identify and link to brands and that, in addition, these links generate buy-back (i.e., loyalty) and recommendation behaviors (i.e., WOM) which, in turn, create a great commercial value for companies. This research also analyses how incomes and educational levels moderate the intensity of such links. For practical implications, global trends in managing CSR and branding may be useful, although some cross-cultural and context-specific adaptations are necessary.
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