The paper aims to demonstrate that a linear expansion in a unital two-dimensional algebra can generate integrable couplings, proposing a novel approach for their construction. The integrable couplings presented encompass a range of perturbation equations and nonlinear integrable couplings. Their corresponding Lax pairs and hereditary recursion operators are explicitly detailed. Concrete applications to the KdV equation and the AKNS system of nonlinear Schrödinger equations are extensively explored.