1996
DOI: 10.1108/09684899610147981
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Four simple rules for leading change

Abstract: Looks at approaches to leading change, aiming to ensure that change is a positive rather than a negative experience for those involved. Considers factors which help in the change process and those which do not and offers four simple rules as guidelines for change. These include factors such as having a clear goal and the creation of trust and buy-in from those involved. Provides real-life examples of these rules at work. Considers the importance of having valid measures of performance and of testing reality -i… Show more

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Cited by 11 publications
(6 citation statements)
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“…The project had a clearly defined purpose or goal for change (Denton, 1996); to enhance the support for students' reading at Master's level using blended learning. The whole process within the School of Education was characterised by regular team meetings, sustained professional dialogue, reflection, and listening to the ideas of students and members of staff.…”
Section: Learning From the Cable Projectmentioning
confidence: 99%
“…The project had a clearly defined purpose or goal for change (Denton, 1996); to enhance the support for students' reading at Master's level using blended learning. The whole process within the School of Education was characterised by regular team meetings, sustained professional dialogue, reflection, and listening to the ideas of students and members of staff.…”
Section: Learning From the Cable Projectmentioning
confidence: 99%
“…The briefing team must recognise that people are at the heart of any change process; therefore communication and involvement are key areas to ensure change management success. The key areas of change management are education, training, communication, team and leadership development (Denton, 1996;Kitchen and Daly, 2002).…”
Section: Mapping the Briefing Frameworkmentioning
confidence: 99%
“…It is imperative to design some general rules, clear and specific, that show the way to go, the main priorities and the transmission of the need to change (Denton 1996;Dichter et al 1993;Mohrman et al 1989); this is what Nonaka and Takeuchi (1995) call "intention" and Kotter (1995) "vision". The vision serves as an organizational principle or as a force that maintains the organization united while it is under reform, giving shape and direction to a changing organization (Barczak et al 1987).…”
Section: Objectives' Definitionmentioning
confidence: 98%