Four new course competencies for majors

Leuven, J. Van

doi:10.1016/s0363-8111(99)80129-5

Cited by 8 publications

(5 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Zaccaro and Banks (2004), for example, emphasized leader visioning and adaptability as the most important activity clusters for managers during a change in the project. Van Leuven (1999) identified several work activity clusters that were seen as the most important for entry‐level practitioners in the public relations profession.…”

Section: Theory and Hypothesesmentioning

confidence: 99%

The performance evaluation of novices: The importance of competence in specific work activity clusters

Molleman

Vegt

2007

J Occupat & Organ Psyc

View full text Add to dashboard Cite

In this study, we examine the relationships between newcomers' competence in specific work activity clusters and the evaluation of their performance. Longitudinal data were gathered on 92 novice nurses from themselves and from the senior staff at three stages: before entering the job, 6 weeks after entry and 18 months after entry. Results showed that, after entry, a newcomer's competence in the cluster of care activities contributed more to a positive performance evaluation than competence in the cluster of non-care activities. Competence in the non-care cluster was only found to contribute to a positive performance evaluation, if the newcomer also showed competence in the care cluster. Moreover, novices showed a greater improvement in their care competence than their non-care competence during the first 18 months of socialization. Finally, we found that after 18 months competence in the non-care cluster contributes more to a positive performance evaluation than competence in the care cluster.Over recent decades, an extensive body of research has been published documenting the factors that affect the performance of newcomers. These factors include, for example, recruitment practices, mentoring programmes, newcomer values, demographic characteristics and personality traits (for overviews, see Bauer, Morrison, &

show abstract

Section: Theory and Hypothesesmentioning

confidence: 99%

The performance evaluation of novices: The importance of competence in specific work activity clusters

Molleman

Vegt

2007

J Occupat & Organ Psyc

View full text Add to dashboard Cite

show abstract

“…Despite weaknesses lies on little publication written by local scholars, lack of acknowledgment of the profession as a professional profession, strict government control over education policies and constant media support of the government's agenda, it is difficult to elevate the status of both the education standard and profession. However, what academician in Asian countries in general and Malaysia in particular to consider is perhaps strengthening collaborations and cooperation between various Asian public relations higher education institutions and professional associations for both the training and development of curriculum through exchange programmes; ensuring the Commission of Public Relations in the US (The Commission on Public Relations Education, 1987;1999), includes input from Asian and other non-US academics and practitioners in order to obtain fair endorsement of their curriculum reviews; public relations academics and practitioners should also be more willing to share their views and experiences with students. These collaborations can be organised via guest lectures, internships and mentoring in collaboration with local and regional experts to share their views with students as visiting scholars and lastly by working closely with public relations association, for example in public universities should collaborate with the Institute of Public Relations in Malaysia (IPRM) to face the challenge of globalisation and use the benefits of accreditation to increase professionalisation.…”

Section: Discussionmentioning

confidence: 99%

“…In other words, the practice of public relations is very much in the American domain, and 'only they know best'. The work grapples with the question of why the forty-eight committee members on the US Commission of Public Relations Education (1975; 1987;1999) which aims to evaluate the status of education in the US and make recommendations on the tertiary public relations education curriculum are all Americans. …”

Section: Abstract: This Paper Explores the Issues Of Public Relationsmentioning

confidence: 99%

Public Relations Education at the Crossroad: Trend and Realities.

Ahmad¹,

Putra²

2013

JIK

View full text Add to dashboard Cite

This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations education and practices, and therefore follow the US model regarding any matters related to curriculum, study materials, teaching modules, learning resources and the structure of exam papers. Whilst seeming efficient, as the US leads the fields of public relations, it appears to be done blindly without considering such variables as the encompassing political, economic, legal, media and cultural factors of the society adapting these curricula that should determine the roles and functions of public relations practitioners in any given country. This paper concludes that US still offers the best public relations education in comparison to any Asian universities due to lack of academic credentials. VOLUME 5, NOMOR 1, DESEMBER 2008 Public relations education has arguably become more important with the unfolding of the information age and rapid globalisation (Jamilah 2001; Botan and Taylor, 2004; Heath, 2001;Sriramesh, 2002;Van Leuven, 1989; Vercic and Ruler, 2004). Most scholars concede that during the past 10 to 15 years, public relations practice and education have grown and changed prodigiously (Grunig 1993;L'etang, 2002). At the same time, scholars claim that public relations education has not kept pace with the rapid globalisation that has occurred since 1992, and that the existing body of knowledge and public relations curricula around the world carries a United States bias (Jamilah, 2005;Sriramesh, 2002;2003). This is due to the fact that little research literature written by non-American public relations scholars currently exists and that which does exist attributes these differences to politics, culture and economic environments, rather than acknowledge that public relations curricula are biased towards the US model. The absence of indigenous research and literature on public relations education from countries other than the US could be one of the main reasons why American literature on public relations is so significant to most of the universities that teach the discipline and also to organisations that practise public relations worldwide (Sriramesh, 2002; Vercic and Ruler, 2004).Generally, most Asian universities look to the US education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows which often aided by the Fulbright Foundation to help set up their programmes (Sriramesh, 2002). In addition, Asian universities, including those in Malaysia and Indonesia, still harbour the view that the US offers the best public relations education a...

show abstract

“…It is worth noting that there are many similarities between the teaching objectives described here and those recommended by public relations scholars as a means of strengthening public relations education in the United States. In the various reports of the 1998 Commission on Public Relations Education (VanSlyke Turk & Botan, 1999), the authors suggest, among other issues, that students should be taught how to (a) gather information about an organization's key internal and external publics, (b) develop written materials that reflect the perspectives of the organization while showing sensitivity to those of its publics, and (c) evaluate the extent to which those goals were successfully achieved (Leuven, 1999;Miller & Kernisky, 1999;Stacks, Botan, & VanSlyke Turk, 1999).…”

Section: Teaching 'Public Writing'mentioning

confidence: 99%

Public Journalism Challenges to Curriculum and Instruction

Haas¹

2000

Journalism & Mass Communication Educator

View full text Add to dashboard Cite

Four new course competencies for majors

Cited by 8 publications

References 5 publications

The performance evaluation of novices: The importance of competence in specific work activity clusters

The performance evaluation of novices: The importance of competence in specific work activity clusters

Public Relations Education at the Crossroad: Trend and Realities.

Public Journalism Challenges to Curriculum and Instruction

Contact Info

Product

Resources

About