Four Approaches to New Venture Creation: Taking Stock and Moving Forward
James G. Combs,
Marc Gruber,
Shaker A. Zahra
Abstract:Lean startup, effectuation, creation theory, and the theory-based view represent four different descriptive theories of how new ventures emerge and/or normative theories of how new ventures should be developed. We juxtapose the four approaches and describe their similarities and differences, which provides a foundation for considering complementarities among the approaches and constructing a future research agenda for additional reconciliation and contextualization regarding how successful new ventures are, or… Show more
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