“…There is a growing interest in this topic both within mainstream management and entrepreneurship journals (Sharma and Manikutty, 2005;Chrisman, Chua and Sharma, 2005). Although various empirical studies of family firms have explored issues relating to capitalisation, growth, and reliance on networks (Tsang, 2002;Gomez-Mejia, Nunez-Nickel, and Gutierrez, 2001;Mishra and McConaughy, 1999), there is a dearth of empirical studies exploring the strategic decision making processes of family firms (Kelly, Athanassiou, and Crittenden, 2000). This lacuna extends to research that investigates strategy-making in ethnic family firms.…”