“…First, we extend prior research on entrepreneurs' digital identities (e.g., Fischer and Reuber, 2011;Obschonka et al, 2017;Smith et al, 2017). So far, previous entrepreneurship research has assessed digital identities in the context of communication and networking strategies (e.g., Fischer and Reuber, 2011;Smith and Smith, 2019) and linked them to measures of entrepreneurial behavior, financing, and success (e.g., Block et al, 2019;Obschonka et al, 2017;Winkler et al, 2020). While these studies primarily focus on cross-sectional differences between entrepreneurs, we know little about whether and how entrepreneur's digital identities change over time and, in particular, how they are affected by "offline" businessrelated events such as failure.…”