“…Thus, each individual institution has a need to develop e-leaming to match its own culture but within an overall context of common development needs (Garcia, 2004). There are relevant and recent efforts that analyze the implications of web site setup and eLeam ing in a global context (e.g., Hutchins & Hutchison, 2008;Masoumi & Lindstrom, 2009;McPherson & Nunes, 2006).Our recommendation is not to build a "third culture," but to adapt web site design and contents taking into account students' cultural background, if possible. There are relevant and recent efforts that analyze the implications of web site setup and eLeam ing in a global context (e.g., Hutchins & Hutchison, 2008;Masoumi & Lindstrom, 2009;McPherson & Nunes, 2006).Our recommendation is not to build a "third culture," but to adapt web site design and contents taking into account students' cultural background, if possible.…”