Foundations for the design of values in business management

Abstract

Aspects to be considered such as justice, kindness, equity, mercy and piety are not common in the business world, especially when the market is perceived as a jungle where the law of the strongest prevails, where what is pursued is to obtain a larger share of the market at any cost, with immoral practices affecting employees, suppliers and customers. There are few, or perhaps none, when an organization is managed considering these values. Therefore, the present study aims to review the bibliography of some values contrasting them with some biblical passages obtained from the Latin American Catholic Bible, addressing moral aspects that can be applied in organizations, whether forprofit or not, with the intention of improving their performance that allows them to remain in highly competitive markets or serve their customers in an assertive and empathetic way