Fostering YouTube followers’ stickiness through social contagion: The role of digital influencer' characteristics and followers’ compensation psychology

Chen, Chien-Wen; Nguyen, Duong Thuy Trang; Chih, Mingchang; Chen, Pei-Ying

doi:10.1016/j.chb.2024.108304

Computers in Human Behavior

2024

DOI: 10.1016/j.chb.2024.108304

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Fostering YouTube followers’ stickiness through social contagion: The role of digital influencer' characteristics and followers’ compensation psychology

Chien-Wen Chen,

Duong Thuy Trang Nguyen,

Mingchang Chih

et al.

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Fostering YouTube followers’ stickiness through social contagion: The role of digital influencer' characteristics and followers’ compensation psychology

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