Fostering pro-environmental behavior of university students through goal framing theory: the mediating role of environmental knowledge
Tasmeem Chowdhury Bonhi,
Rashed Al Karim,
Shazia Sharmin
et al.
Abstract:Purpose
This study aims to examine the associations between the three goals (hedonic, gain and normative) and university students’ proenvironmental behavior. After that, the authors investigate how environmental knowledge acts as a mediator between three goals (hedonic, gain and normative) and proenvironmental behavior.
Design/methodology/approach
The study used the quantitative approach adopting the goal framing theory (GFT) as the theoretical framework, for analyzing behavior of university students toward e… Show more
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