#ForYou: The User’s Perspective on How TikTok Recommends Videos

Scalvini, Marco

doi:10.31124/advance.12800663

Cited by 6 publications

(3 citation statements)

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“…Interviews lasted for 45-60 min and were semi-structured with open-ended questions. An interview protocol with a list of discussion points was written beforehand (Scalvini, 2020a: Appendix 1). To promote a culture of open scientific inquiry, the present study recognizes the value of open data for discouraging research fraud and permitting critical scrutiny.…”

Section: Methodsmentioning

confidence: 99%

“…To promote a culture of open scientific inquiry, the present study recognizes the value of open data for discouraging research fraud and permitting critical scrutiny. For this reason, the repository of the anonymized transcripts is deposited on Harvard Dataverse (Scalvini, 2020a) in Refi-QDA format. Certainly, the goal is to increase accountability and transparency, but also to encourage a new practice of open data in qualitative research by maximizing the value of the interviewees' contributions and increasing diversity in analysis and interpretation.…”

Section: Methodsmentioning

confidence: 99%

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Making Sense of Responsibility: A Semio-Ethic Perspective on TikTok’s Algorithmic Pluralism

Scalvini

2023

Social Media + Society

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Utilizing the data collected from 40 in-depth interviews, this study explores: How do users perceive social media platforms’ responsibility in designing algorithms? What do users perceive as diverse or similar in the content generated by algorithmic recommendation systems? The analysis discusses and evaluates the tension between (a) how the platform’s algorithm feeds users similar videos that they highly appreciate and, inversely, (b) how the recommendation of similar videos might limit the diversity of content to which the user is exposed. The analysis adopts a semio-ethic framework to understand why algorithmic platforms like TikTok are perceived to be so efficient in promoting an apparent perception of inclusivity while deliberately erasing alterity and promoting universal sameness. Although videos recommended by TikTok might appear to satisfy computational criteria of diversity, the outcome masks the absence of algorithmic pluralism. The algorithm generates socially desirable videos to allow users to feel comfortable in their in-group. In other words, recommended videos perpetuate a digital form of conformism in a conscious attempt to create the illusion of a more plural community. Advancing the study of algorithmic pluralism is therefore crucial to evaluate the extent to which plurality is understood by users, and what assumptions and ethics underpin the cultures that foster algorithmic recommendation design.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Making Sense of Responsibility: A Semio-Ethic Perspective on TikTok’s Algorithmic Pluralism

Scalvini

2023

Social Media + Society

Self Cite

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“…In addition, short video marketing is capable of capturing the audience. Studies have shown that nearly all the audiences, despite their various emotional characteristics, will choose to use short video entertainment continuously [12], because short videos can bring them a sense of selfactualization [13] and social identity. Although they are fully aware that they are prone to overuse [14], they are always the weaker side in the mutual dependence relationship [15].…”

Section: Sustainable Communication Marketingmentioning

confidence: 99%

The Dilemma and Strategies to Realize Smart Manufacturing under the Concept of “Human-machine Collaboration + Short Video Communication” in Greater Bay Area

WANG¹,

DAI²,

LI³

et al. 2022

Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)

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The National Development and Reform Commission has mentioned the work vision of the manufacturing industry transformation in the Guangdong-Hong Kong-Macao Greater Bay Area many times in conferences, as well as initially completed the reform plan focusing on technology and patents as the key points of transformation. However, the backend transformation with the concept of "service-oriented manufacturing" and "smile curve" is still in the planning stage and thus has its research value. From the perspective of creative culture, this study proposes a back-end transformation strategy of the manufacturing supply chain empowered by short video marketing, and discusses the cultural sensitivity issues that this international communication method is faced with. Secondly, based on the concept of artificial intelligence and human-machine collaboration, this study presents a method of utilizing a Data Visualization Platform as an auxiliary business strategy to solve the dilemma, and feasibility of this strategy is proved by the global village theory, product semantics, and manufacturing scenarios and applications. Furthermore, this study explains the specific content and framework of this strategy. With user experience design (UX) as the concept, the author uses Python programming, visual analysis software Gephi and design software Adobe Illustrator 2022 to perform prototype design on the proposed "Cultural Intelligence +" Data Visualization Analysis Platform. Last, the author systematically discusses the pioneering attributes of this brand-new manufacturing back-end transformation strategy and visions to implement it, and then puts forward some suggestions for future improvements.

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The Role of Social Media in Knowledge, Perceptions, and Self-Reported Adherence Toward COVID-19 Prevention Guidelines: Cross-Sectional Study

Garrett,

Qiao,

2024

JMIR Infodemiology

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Background Throughout the COVID-19 pandemic, social media has served as a channel of communication, a venue for entertainment, and a mechanism for information dissemination. Objective This study aims to assess the associations between social media use patterns; demographics; and knowledge, perceptions, and self-reported adherence toward COVID-19 prevention guidelines, due to growing and evolving social media use. Methods Quota-sampled data were collected through a web-based survey of US adults through the Qualtrics platform, from March 15, 2022, to March 23, 2022, to assess covariates (eg, demographics, vaccination, and political affiliation), frequency of social media use, social media sources of COVID-19 information, as well as knowledge, perceptions, and self-reported adherence toward COVID-19 prevention guidelines. Three linear regression models were used for data analysis. Results A total of 1043 participants responded to the survey, with an average age of 45.3 years, among which 49.61% (n=515) of participants were men, 66.79% (n=696) were White, 11.61% (n=121) were Black or African American, 13.15% (n=137) were Hispanic or Latino, 37.71% (n=382) were Democrat, 30.21% (n=306) were Republican, and 25% (n=260) were not vaccinated. After controlling for covariates, users of TikTok (β=–.29, 95% CI –0.58 to –0.004; P=.047) were associated with lower knowledge of COVID-19 guidelines, users of Instagram (β=–.40, 95% CI –0.68 to –0.12; P=.005) and Twitter (β=–.33, 95% CI –0.58 to –0.08; P=.01) were associated with perceiving guidelines as strict, and users of Facebook (β=–.23, 95% CI –0.42 to –0.043; P=.02) and TikTok (β=–.25, 95% CI –0.5 to -0.009; P=.04) were associated with lower adherence to the guidelines (R2 0.06-0.23). Conclusions These results allude to the complex interactions between online and physical environments. Future interventions should be tailored to subpopulations based on their demographics and social media site use. Efforts to mitigate misinformation and implement digital public health policy must account for the impact of the digital landscape on knowledge, perceptions, and level of adherence toward prevention guidelines for effective pandemic control.

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#ForYou: The User’s Perspective on How TikTok Recommends Videos

Cited by 6 publications

References 0 publications

Making Sense of Responsibility: A Semio-Ethic Perspective on TikTok’s Algorithmic Pluralism

Making Sense of Responsibility: A Semio-Ethic Perspective on TikTok’s Algorithmic Pluralism

The Dilemma and Strategies to Realize Smart Manufacturing under the Concept of “Human-machine Collaboration + Short Video Communication” in Greater Bay Area

The Role of Social Media in Knowledge, Perceptions, and Self-Reported Adherence Toward COVID-19 Prevention Guidelines: Cross-Sectional Study

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