“…Furthermore, tourism uses of heritage are still focused commonly on visitors' passive consumption of deterministic and definitive narratives of the past (Jorgensen, Dobson, & Heatherington, 2017). Certainly, in developer-funded archaeological tourism initiatives, apart from museums and exhibits, little use is made of discursive accounts reflecting varied layers of a site's socio-cultural aspects (Goudswaard, Bos, van Roode, & Pape, 2012). Nevertheless, studies are beginning to consider that heritage can be reframed via discourse and conscious (re)creation of meanings that best reflect its essence in the contemporary context (Jorgensen et al, 2017;Smith, 2006;Wu & Hou, 2015).…”