Forms, Handbills and Affixed Posters

Pettegree, Andrew; Weduwen, Arthur der

doi:10.1163/15700690-12341464

Cited by 3 publications

(2 citation statements)

References 2 publications

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“…For many printers, especially in provincial areas inside or outside Denmark, jobbing prints were a major source of income (e.g. Pettegree & Weduwen, 2020).…”

Section: Ephemeral Prints: a Little Studied Type Of Research Materialsmentioning

confidence: 99%

Increasing access to ephemeral prints: How to construct and analyze a dataset from the Golden Age of literature in nineteenth‐century Denmark

Berg

2023

Orbis Litterarum

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Abstract“Archives” and “distant reading” have become common concepts in literary criticism following the mass digitization of books and newspapers. Though these two sources provide gigantic amounts of data available in digitized collections and catalogues, they rarely encompass all printed texts preserved from any given period. A third type is mostly left out: ephemeral prints. This poses a problem for literary bibliographies. The major Danish collection holds 6 kilometers of rarely registered prints. The article shows how to catalogue and then analyze metadata from 825 printed songs circulating in what was then a major venue in the Danish public sphere: the Royal Copenhagen Shooting Association. Following Katherine Bode's proposals for writing data‐rich literary history, I first sum up collection policies in Scandinavian national libraries. The following questions are then examined: How did ephemera circulate inside the association and in the broader public? Which agents were involved in song‐production? How many of these occasional songs entered the authoritative Collected Works on which scholars often rely—and in which forms? Might political contexts explain fluctuations in the number of songs printed and the choice of foreign melodies? In most cases, the overview gained by quantitative analysis facilitates the subsequent closer, qualitative analysis.

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“…For many printers, especially in provincial areas inside or outside Denmark, jobbing prints were a major source of income (e.g. Pettegree & Weduwen, 2020).…”

Section: Ephemeral Prints: a Little Studied Type Of Research Materialsmentioning

confidence: 99%

Increasing access to ephemeral prints: How to construct and analyze a dataset from the Golden Age of literature in nineteenth‐century Denmark

Berg

2023

Orbis Litterarum

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“…To date, much research on historical promotional pamphlets and books has been focused on their early use in the context of patent medicines (Young, 2015;Mackintosh, 2017;Petty, 2019;Segal, 2020) and their uptake by travel companies in the 19th century (Adams, 2014;Symes, 2016). This is in marked contrast to their trade card and handbill predecessors, where much academic work has been carried out on food products in relation to circulation and exchange (Wigston Smith, 2011;Hubbard, 2012), patterns of consumption (Black, 2009;Sims, 2012), rhetorical functions (Pettegree and der Weduwen, 2020) and multimodal content (Mullini, 2015). While some work has been carried out on the use of promotional pamphlets and books by branded foods (Apple, 1995, 2006 on Mellin's andSmith, Kline andFrench;Asquith, 2011 on Heinz), to date, no study has looked at the Postum Cereal Company, despite being one of the major US food companies of the early 20th century (Prendergast, 2010 for exceptions).…”

Section: Introductionmentioning

confidence: 99%

“Welcome to pure food city”: tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925

O’Hagan

2023

JHRM

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Purpose This paper aims to investigate three promotional publications produced by the Postum Cereal Company – A Trip Through Postumville (1920), How I Make Postum (1924) and The Wonderful Lunch Boxes (1925) – with the aim of understanding how language and other semiotic resources are used to promote its products as good and healthy choices. Design/methodology/approach The three publications were collected from the HathiTrust Digital Library and University of South Florida Tampa Special Collections. They were subjected to multimodal critical discourse analysis to tease out their subtle characteristics and how a combination of language, image, colour, typography and composition are used to represent certain ideas and values related to health and well-being. Findings The publications subscribe to three distinct genres – “inside the factory”, “friendly spokesperson” and “fictional world” – each of which are aimed at different target audiences. The first seeks to promote Postum as an open and transparent company; the second to promote Postum as a company that cares about its consumers; and the third to promote the health benefits of Postum in a fun and accessible manner. Nonetheless, they are united in their overall objective to link the regular consumption of Postum as essential for good health. Originality/value To date, few studies have been conducted on the Postum Cereal Company, while the limited research conducted on promotional publications has tended to overlook discourses of health and well-being. The three genres outlined in this study, thus, have the potential to foster a reappraisal of promotional publications and showcase their ability to offer new understandings on historical approaches to marketing, particularly the link with health and science.

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Two Prints by Leonty Bunin in the 18th Century Serbian Graphic

Хромов¹

2020

Burganov House. The space of culture

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The article is devoted to two engravings depicting Jesus Christ and the Mother of God in lush ornamental cartouches. They are well known to Serbian art critics and are published in the catalogs of Serbian metal engravings of the 18th century. Copper engraved boards of these engravings, which Serbian researchers attribute to the end of the 18th or the beginning of the 19th century, are preserved in the Krka Monastery. Prints from them of the 18th-19th centuries are unknown in Serbian collections. In Serbia, the first prints from these boards were made in the 20th century. However, prints from these engravings were well known in Russia in the 17th-18th centuries. They were primarily used as illustrations in Russian manuscript books. The engravings were made by a Russian master at the end of the 17th century. According to the features of engraving, manner, and stylistics, they can be attributed to Moscow engraver Leonty Bunin. In Russian manuscripts, they were usually used as illustrations in the book The Passion of Christ along with the 14-sheet series The Passion of Christ by Leonty Bunin. Cases of using them as independent illustrations are known. In the 1730s, these engravings disappeared from the illustrations in The Passion of Christ series in Russian manuscript books. Their later prints are unknown in Russia. The history of their appearance in Serbia, in the Krka Monastery, remains unknown. Perhaps they appeared there as gifts from Russia which the monastery regularly received. In the 18th century, Serbian religious art experienced a powerful influence from Dutch graphics. As iconographic sources, Serbian masters used Flemish and Dutch engravings of the 16th and 17th centuries. They were the same ones that were used by Russian masters of the 17th century, especially of the second half of the century, as iconographic examples. The identity of the artistic processes that took place in the art of Serbia in the 18th century and Russia of the 17th century turned out to be so close that Serbian art historians regarded the Russian prints of the 17th century by Leonty Bunin as Serbian works of an unknown engraver of the late 17th - early 19th centuries. The biography of Leonty Bunin is considered in detail in the article, some facts of his life are presented for the first time.

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Forms, Handbills and Affixed Posters

Cited by 3 publications

References 2 publications

Increasing access to ephemeral prints: How to construct and analyze a dataset from the Golden Age of literature in nineteenth‐century Denmark

Increasing access to ephemeral prints: How to construct and analyze a dataset from the Golden Age of literature in nineteenth‐century Denmark

“Welcome to pure food city”: tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925

Two Prints by Leonty Bunin in the 18th Century Serbian Graphic

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