Forming the Identity of a Regional University as a Tool to Manage Its Competitiveness
O. V. Nedoluzhko,
E. G. Shumik,
O. A. Baturina
Abstract:The concept of identity, originally used in relation to the human personality, comes to be actively applied to various social institutions, including HEIs. Nowadays, the competitive nature of a university’s funding makes a higher education institution’s identity formation a key factor in its competitiveness. Our review of the existing studies shows that at the moment there is a problem of poor knowledge on regional universities’ identity, especially in terms of its external component. The aim of our study is t… Show more
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