“…The findings of the study also revealed that participants used metaphors such as head of the family, conductor, high building, the endpoint, which highlight the university's role as a regional and national leader. It is evident that the university is expected to contribute to the development of its region, raise the welfare level of its society, and do that by working with its stakeholders, and also to be a pioneer and locomotive of social and cultural developments in the city and the region (Covelli, Morrissette, Lindee, & Mercier, 2020;Dimitrova, 2016;Etzkowitz, H. Webster A. Gebhardt & Terra, 2000;Popescu, 2011;Sánchez-Barrioluengo, & Benneworth, 2019). The location of a university may influence its characteristics, while the university can determine the future of that region (Aybarç, 2018;Brennan, Cochrane, Lebeau, & Williams, 2018;Newlands, 2003;Wolfe, 2016;Yusifzada, 2021).…”