“…Researchers have identified influential factors of college drinking, including media influence, which was highlighted in youth-oriented TV series such as The OC (Van Den Bulck et al, 2008) or best-selling adolescent novels (Coyne et al, 2011). Other important factors facilitating drinking behaviors include different types of social norms (Park et al, 2009;Yanovitzky et al, 2006), peer dialogue about drinking (Real & Rimal, 2007), social motives (Corbin et al, 2011), family communication patterns (Koesten & Anderson, 2004), parental divorce (Jackson et al, 2016), and partyhosting skills (Lin et al, 2014). Although the bulk of extant research has been conducted mainly in Western societies, researchers and practitioners seeking to curb problematic college drinking behaviors in a non-Western context still need to better understand the factors that influence such behaviors in a different cultural setting.…”