Formation of Socio-Economic Development Strategy of Construction Enterprises

Abstract

The improvement of economic and social results of the current activity of a construction enterprise and future development of the socioeconomic system is possible by forming and accepting complex arrangements within the mechanism of rationalization of cooperation between elements of the system of construction activity management, directed on establishing the organizational structure, providing balance between existent resources and establishing future aims for achieving economic and social results, observing the functional destination and objective orientation of technological and resource elements of the management system of the socioeconomic development. The conducted studies established that the strategy must provide arrangements as to improvement of the economic mechanism, system of management and planning, economic stimulation, creation of conditions for the effective use of the production potential of an economic enterprise. It was proved, that they are in: realization of profound marketing studies for determining a consumption demand for final construction products in whole and by their most important groups and usage directions; formation of alternative variants of creating final products, taking into account the structure of needs in them and within resources, allotted for the development of a construction enterprise; choice of a variant that mostly satisfies needs for a new strategy, solving socioeconomic tasks at least costs, getting the proper quality of products and raising a competitiveness level of the production potential of a construction enterprise. It allows to state that the development project of a construction enterprise must be based on multi-criteria optimization, oriented on getting the maximal profit and maximal satisfaction of the consumption demand of products, presented on internal and external markets at raising their competitiveness.

List and Characteristics of the Main Development Strategies

“…In our view, according to the approach [3] the composition of strategies that provide for concentrated growth can be expanded by the strategy, related to the promotion of new products (services) in emerging markets [4,5]. This type of strategy is fully in line with the selected categories, also taking into account the demand for the new products (services) within the demand among the innovation-oriented consumers, such a development strategy can be implemented.…”

“…We would like to note that business development strategies, according [7], are both local to the enterprises, operating in the same field of activity, and particularly local for the companies, engaged in multidisciplinary activities [4,5]. At the same time, the effectiveness of the business entities operation in each individual area depends both on the overall complex of strategic management, and on the effectiveness of business strategies in these areas, the professionalism of justifying the mechanism for their implementation, etc.…”

“…We would like to note that in modern conditions it is possible to use the development strategies that provide for integrated growth, and for the unions of competitors (including network and centralized ones) [4,5]. Creation of such integration associations is possible in any industry, including construction (for example, the MTM-System Group of Companies (Kharkiv), founded on the basis of an association of Ukrainian and German construction companies, other companies in related fields [6]).…”