Formation of ecological culture of the person in agriculture

Abstract

The article discusses the formation of an “Ecological man” by means of psychological practices in the realities of the agricultural sector of the Krasnodar Region. The authors revealed the nature, content and characteristics of the impact of environmental anthropogenic factors on the “environmental man”; determined the criteria and conditions for the formation his ecological culture at the present stage in the realities of modern agribusiness; investigated the state of greening of rural areas of the Krasnodar Region; considered psychological practices as an effective technology for adaptation and life of the “environmental man” in the realities of the agricultural sector. The study allowed: to justify the need for the formation of an “Ecological man” and to propose a system of environmentally-oriented psychological practices for its formation and development, while simultaneously contributing to an increase in the efficiency of the agricultural sector; propose supplementing the monitoring of the ecology system of the Krasnodar Region with psychoecological and mediaecological components; to identify the possibility of highlighting the content of environmental values that determine self-development of a person and a change in attitude to the world. The agro-industrial complex must take on the strategy of creating and managing an informational ecological environment.