“…According to a number of researchers, print media "have always had a great impact on human consciousness and perception of one or another information", and their breadth and diversity of linguistic means of expression, addressing the pressing social and political problems of society, is associated with the need to strengthen the effectiveness of media texts on the minds of recipients (Strelchuk & Lonskaia, 2018). Thus, expressive and emotional shades, namely, metaphors, according to Khamatkhanova ( 2007), act as a means of "figurative speech concretization, as an opportunity to assess different facts, as a means of sharpening the attention on any given moment" (p. 130).…”