Formal salesforce control mechanisms and behavioral outcomes

Basilisco²,

Boateng³

et al. 2022

MIP

Self Cite

PurposeThis study sets out to empirically investigate the effect of salesforce output control on perceived job autonomy, customer-oriented selling behaviours and sales performance.Design/methodology/approachData are gathered from 704 salespeople and their visiting customers in Ghana. The hypotheses are tested using the structural equations modelling technique (SEM).FindingsAccording to the findings of the study, output control has a significant and positive impact on perceived job autonomy. It also discovers that perceived job autonomy improves both customer-directed problem solving and adaptive selling behaviours. Furthermore, the study finds that customer-directed problem solving and adaptive selling behaviours both improve sales performance. Moreover, the study uncovers that perceived job autonomy mediates the relationship between output control and customer-oriented selling behaviours, whereas both customer-oriented selling behaviours mediate the relationship between perceived job autonomy and sales performance.Practical implicationsThe current study provides both practical and theoretical insights into salesforce control dynamics, job autonomy, adaptive selling behaviour, customer-directed problem-solving behaviour and sales performance. The findings have important implications for sales organisations because they can assist sales managers in determining the best type of salesforce control systems to deploy and highlight the strategic role job autonomy plays in enhancing sales performance.Originality/valueThe current study shows how output control can influence salespeople's perceived job autonomy, adaptive selling and customer-directed problem-solving behaviours, and how these can improve sales performance.

Section: Summary Of Findingsmentioning

confidence: 92%

Section: Sample and Data Collectionmentioning

confidence: 99%

Section: Theoretical Implicationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Salesforce output control and customer-oriented selling behaviours

Basilisco²,

Boateng³

et al. 2022

MIP

Self Cite

“…Understanding these two concepts, however, is vital for understanding that a high level of customer orientation does not always imply a low level of sales orientation. People are motivated by incentives such as concern for others, as well as motives to pursue one's own interests and altruistic tendencies [32,33]. In this regard, customer and sales orientations are not mutually exclusive.…”

Section: Sales-oriented and Customer-oriented (Soco) Behaviorsmentioning

confidence: 99%

The Effect of Door-to-Door Salespeople’s Individual Sales Capabilities on Selling Behavior and Performance: The Moderating Effect of Competitive Intensity

2022

Sustainability

Self Cite

The present study investigates the effect of salespeople’s individual sales capabilities on selling behaviors and sales performance in door-to-door personal selling channels. The data are gathered from 219 South Korean salespeople. The hypotheses are tested using the structural equation modeling technique. The study finds that salespeople's individual sales capabilities have a greater impact on customer-oriented selling behavior than sales-oriented selling behavior. Similarly, both sales-oriented and customer-oriented selling behaviors have significant positive effects on sales performance. The study also discovers that competitive intensity moderates the relationship between customer-oriented selling behavior and sales performance, but has no significant effect on the relationship between sales-oriented selling behavior and sales performance. The current research only looks at door-to-door personal selling channels in South Korea. The implication is that the impacts of individual selling capabilities may differ in other contexts. The current study demonstrates that competitive intensity can reduce the impact that a “customer orientation” has on sales performance, and thus a blend of the two orientations (SOCO) is recommended for desired performance outcomes in the face of competition. Additionally, firms should focus on creating a culture that builds and enriches the sales capabilities of salespeople.

Emotional intelligence and boundary‐spanning behavior among door‐to‐door salespeople

2023

Can J Adm Sci

Self Cite

This study examines the impact of emotional intelligence (EI) on boundary‐spanning behavior, relationship quality, and performance among door‐to‐door salespeople. Data is collected from salespeople and customers of South Korean door‐to‐door cosmetics businesses and analyzed using structural equation modeling. The findings show that EI positively affects boundary‐spanning behavior. Similarly, boundary‐spanning behavior improves relationship quality, which improves both sales performance and customer satisfaction. This suggests that EI plays an important role in salespeople's boundary‐spanning behavior, thereby enhancing relationship quality, sales performance, and customer satisfaction. Unlike previous studies, this study makes use of actual sales volumes, salespeople's self‐reporting responses, and salespeople's customer‐reporting, which adds to the findings' uniqueness. The present study highlights that EI improves boundary‐spanning behavior, which is vital in developing relationship quality, improving sales performance, and increasing customer satisfaction. The study uses triadic data from door‐to‐door salespeople, customers, and sales organizations extensively, which is unusual in this field.