Form Uncertainty to Sustainable Decision-Making: A Novel MIDAS–AM–DeepAR-Based Prediction Model for E-Commerce Industry Development

Abstract

Global efforts to build sustainable e-commerce ecosystems through various prediction tools have suffered due to uncertainty in politics, the economy, and the environment. This paper proposes a new integrative prediction model to track the sustainable development of e-commerce. Using US e-commerce data, this study explores the prediction accuracy of the mixed data sampling (MIDAS) model in combination with the attention mechanism (AM) approach, analyzing the performance differences between the model’s before and after improvements. More so, the paper evaluates the performance of the new prediction approach against other competing models using the prediction accuracy metric, the probability interval test, and the Diebold and Mariann (DM) test methods. The results indicate that the introduction of the MIDAS and the AM approaches allows the prediction model to fully utilize the effective information of the mixed-frequency data while simultaneously capturing the differences in the importance of the variables in terms of their time series and the non-linear relationship of the learning variables, thereby positively influencing the economic prediction of the e-commerce industry. Second, the proposed prediction model combines the ability of long-term and short-term high-precision prediction and performs multi-step probability prediction on the development of the e-commerce industry. It can better track abnormal changes in macroeconomic indicators and fit their fluctuation trends. Third, based on the results of the three evaluation indicators, the MIDAS–AM–Deep autoregressive recurrent neural network (DeepAR) model achieves optimal prediction accuracy, allowing it to provide more timely, accurate, and comprehensive predictions for e-commerce management decisions when macroeconomic conditions are undergoing significant transformations.