‘Fork Up and Smile’: Marketing, Colonial Knowledge and the Female Subject in Zimbabwe

Burke, Timothy

doi:10.1111/j.1468-0424.1996.tb00066.x

Cited by 19 publications

(5 citation statements)

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“…For example, there has been a considerable debate amongst feminists outside of marketing on the issues of epistemology, methodology and method (see for example Oakley, 1981;Finch, 1984;Harding, 1987;Stanley and Wise, 1993;Kramarae and Spender, 1993;Lennon and Whitford, 1994;Stanley, 1990;Webb, 2000), whereas the methodological traditions associated with research on ethnicity, race and racism are particularly underdeveloped in and outside marketing (see for example Stanfield and Dennis, 1993;Williams, 1995;Sills and Desai, 1996;Jackson, 2000;Thomas-Bernard, 2000). Historical research has much to offer marketing theory in areas as diverse as postcolonialism (Burke, 1996), masculinity (Mort and Thompson, 1994) and the contribution women have made to marketing thought (Zuckerman et al, 1990). Yet Holden and Holden (1998) indicate that few marketing history articles appear in high status marketing journals because of the descriptive research methods employed, which are frequently regarded as of low status.…”

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confidence: 99%

Critical marketing theory: the blueprint?

Burton

2001

European Journal of Marketing

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There has been considerable recent discussion about the relevance of critical theory to management discourse and its implications for the education of managers. Within this debate, marketing, and by implication, marketing academics, have been extensively criticised by those outside the discipline for failing to embrace more critical theoretical approaches in their work. Unfavourable parallels have been made with management accounting which has a similar academic/practitioner profile but where critical theory was embraced over two decades ago. The objectives of this paper are threefold: to attempt to account for the lack of critical theory in the discipline; to provide a critical evaluation of the usefulness of critical theory in marketing discourse; and to assess some of the practical implications associated with the implementation of critical theoretical approaches in teaching, research and publishing.

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confidence: 99%

Critical marketing theory: the blueprint?

Burton

2001

European Journal of Marketing

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“…14. See Burke (1996) and Haynes (2011) for more on the growth of marketing practices within multinationals in colonial settings, during the inter-war years. 15.…”

Section: Discussionmentioning

confidence: 99%

“…How did this subaltern manage? Originating from an Italian term for "subordinate" or "dependent" used by Antonio Gramsci in his Prison Notebooks 5 (1929/19921932/19961934also Buttigieg, 1992;Green, 2011;Gopal, 2004), "the subaltern" has resonated in the humanities and social sciences as a marker of the marginal and the dominated, the relatively powerless, "a general attribute of subordination in South Asian society whether this is expressed in terms of class, caste, age, gender and office or in any other way" (Guha, 1988, p. vii). Such subordination weakens, if not silences, some voices and experiences in the historical record.…”

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confidence: 99%

Could a Subaltern Manage? Identity Work and Habitus in a Colonial Workplace

Srinivas

2013

Organization Studies

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How did historically marginalized groups learn to become professional managers? This paper studies the identity work of a manager in a colonial work setting, focusing specifically on the aspirational quality of professional identity, and on the forms of subordination enmeshed in organizational work, through a close reading of an autobiography. Beyond Punjab describes the career of Prakash Tandon in the multinational Lever Brothers India. He eventually became its first Indian Chief Executive and a respected public figure. Studies of such colonial work settings can seem indebted to existing research within postcolonial studies in management. But I argue that the dominant attention of postcolonial studies in management has not been on identity work and practices, but the historical enduring force of representations. Therefore this paper offers a complementary engagement, developing Bourdieu's concept of the habitus for a fuller understanding of how managerial identity was constituted in colonial work settings. Implications for contemporary organizations and professional identity in postcolonial societies such as India are discussed.

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“…The term derives from rations given to employees under British rule, but these items were also promoted as 'civilized' food items at boarding schools and churches (c.f. Burke 1996). Consumption of many of them peaked in the 1930s; their use fell sharply during the Second World War with British rationing across the empire.…”

Section: Street Food Snack Food and Convenience Foodmentioning

confidence: 98%

Food Consumption in Global Perspective

Klein¹,

Murcott²

2014

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‘Fork Up and Smile’: Marketing, Colonial Knowledge and the Female Subject in Zimbabwe

Cited by 19 publications

References 0 publications

Critical marketing theory: the blueprint?

Critical marketing theory: the blueprint?

Could a Subaltern Manage? Identity Work and Habitus in a Colonial Workplace

Food Consumption in Global Perspective

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