“…With respect to the different individuals’ status quo level—and its obvious impact on welfare estimates—it is worth noting that this is something rarely reported in demand‐side environmental valuation studies (see, for example, Marsh, Mkwara, & Scarpa, ). Conversely, although a consideration of the different individuals’ status quo is, in theory, relevant in studies analyzing ES providers’ WTA, we find that it is not yet sufficiently acknowledged (to our knowledge, few studies highlight this, including Vedel, Jacobsen, & Thorsen, ; Villanueva, Rodríguez‐Entrena, Arriaza, & Gómez‐Limón, ), with most such studies failing to collect and report information on the different providers’ status quo. Thus, we strongly recommend collecting information about individuals’ status quo in this type of studies and including it in the analysis.…”