Foreign Tourists' Revisit Intention Approach Applied in the Indian Tourism Market

Bandaru, Ramakrishna; Venkateshwarlu, H.

doi:10.17010/ijom/2020/v50/i4/151572

Indian Journal of Marketing

2020

DOI: 10.17010/ijom/2020/v50/i4/151572

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Foreign Tourists' Revisit Intention Approach Applied in the Indian Tourism Market

Ramakrishna Bandaru

H. Venkateshwarlu

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Measuring Influence Key Metrics for Successful Influencer Marketing Campaigns With Sentiment Analysis

Basheer,

Ahmad,

Rafiq

et al. 2024

Advances in Hospitality, Tourism, and the Services Industry

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This study discusses the difficulty of measuring the success of influencer marketing, an effective strategy for attracting the attention of a specific demographic. The study's key issue is the lack of current knowledge about the most important measures used in influencer marketing. The goals of the study are to define influence, classify influencers, and establish metrics for measuring impact, audience size, response rate, and ROI. Practical advice for data collecting, analysis tools, and campaign goal design is provided, in addition to a thorough literature study and case studies of successful influencer marketing initiatives. Specifically, this chapter focuses on how marketers may use sentiment analysis to better understand how their target audiences feel about their brands and how they perceive their own products and services.

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Measuring Influence Key Metrics for Successful Influencer Marketing Campaigns With Sentiment Analysis

Basheer,

Ahmad,

Rafiq

et al. 2024

Advances in Hospitality, Tourism, and the Services Industry

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Foreign Tourists' Revisit Intention Approach Applied in the Indian Tourism Market

Cited by 1 publication

References 0 publications

Measuring Influence Key Metrics for Successful Influencer Marketing Campaigns With Sentiment Analysis

Measuring Influence Key Metrics for Successful Influencer Marketing Campaigns With Sentiment Analysis

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