Foreign tourists as external-market information source for SMEs

Pineda, Juan Manuel Berbel; Florencio, Beatriz Palacios; Roldán, Luna Santos

doi:10.1080/1528008x.2017.1418701

Cited by 3 publications

(3 citation statements)

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“…To develop such knowledge and experience they may use a variety of sources, such as travel abroad, foreign language skills, life and work experience, education and business experience abroad, international social links, assistance to international fairs, conducting export market research or by using foreign tourists as an external-market information source (cf. Berbel-Pineda et al, 2018;Chandra et al, 2009;Chetty et al, 2018;George et al, 2016;Hajizadeh & Zali, 2016;Kiss et al, 2019;Kraus et al, 2017;Terán-Yépez et al, 2020b;Zahra et al, 2005). The process of IOR, however, is also influenced by other cognitive aspects such as entrepreneurial creativity, international entrepreneurial alertness and entrepreneurial passion.…”

Section: Discussionmentioning

confidence: 99%

Determining factors of international opportunity recognition: A conceptual approach

Terán-Yépez

Guerrero-Mora²

2020

IER

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Section: Discussionmentioning

confidence: 99%

Determining factors of international opportunity recognition: A conceptual approach

Terán-Yépez

Guerrero-Mora²

2020

IER

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“…Foreign market information is a key success factor when exporting. Obtaining information on the destination market can be a competitive advantage for exporters (Menkhoff & Schmeling, 2008;Pineda, Florencio, & Roldán, 2018). Moreover, since exporting involves international accounts and currencies, business owners need to know how to manage the financial aspects of exportation (Bernard & Jensen, 2004;Czinkota, 1996).…”

Section: ➢ Country Levelmentioning

confidence: 99%

How do Gender and Immigrant Background Affect a Company Owner's Decision to Engage in Direct or Indirect Exporting?

Wang¹

2022

Preprint

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This research focuses on understanding the effects of gender and immigrant ownership on the export behavior of small and medium-sized enterprises (SMEs). Prior studies indicate that female and male entrepreneurs have different qualities or experiences that might result in different export strategies. In addition, there is evidence that business owners with an immigrant background have export-enabling characteristics. Drawing on insights from social capital theory, I investigate the separate and joint effects of gender and immigrant background on the likelihood of SMEs to engage in direct exporting—i.e., selling goods or services directly to foreign customers—as opposed to indirect exporting—i.e., using an intermediary to sell goods or services to foreign customers—or not exporting at all. I analyzed a sample of 78 SMEs. The results show that female-majority-owned SMEs are less likely to export directly compared to male-majority-owned SMEs. Immigrant-owned SMEs are more likely to export directly, and particularly when they have male owners. Female-majority-owned SMEs’ propensity to export directly is not affected when their owners have an immigrant background. I will discuss the theoretical implications of these findings and show how they may serve as a guide to improve the design and implementation of policies targeted at immigrant export businesses.

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“…Based on their research, the typical profile of a tourist who buys olive oil is characterised by provenance from Scandinavian countries (countries not producing olive oil), aged 45 and more, with a high income. Pineda et al (2018) analysed tourists as olive oil consumers from another point of view. They researched the preferences and behaviour of tourists in Sevilla, Spain, and found differences in the taste preferences for olive oil based on the tourist's provenance, with tourists from Spain, Italy, and Portugal preferring more intense and spicy olive oils, and tourists from elsewhere preferring sweeter and milder olive oils.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The Importance of Intrinsic and Extrinsic Local Olive Oil Attributes for Tourists: Evidence from a Mediterranean Destination

Čehić

Canavari

Oplanić

et al. 2021

European Journal of Tourism, Hospitality and Recreation

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This paper focuses on tourists’ local olive oil purchasing behaviour in a tourist destination, providing evidence of consumer segments based on the importance of olive oil attributes for purchasing decisions. The research was conducted in Croatia, a famous tourist destination in the Mediterranean, recognised for its traditional food products, including olive oil. A survey conducted on 471 tourists shows that the main predictors of a tourist’s purchase of olive oil are the number of previous visits to the destination and the tourist’s country of origin. The relative importance of extrinsic and intrinsic olive oil attributes differed between tourists, and the present research identifies four market segments. The results of this study may help olive oil producers develop and implement more successful marketing strategies directed towards tourists in the destination.

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Foreign tourists as external-market information source for SMEs

Cited by 3 publications

References 20 publications

Determining factors of international opportunity recognition: A conceptual approach

Determining factors of international opportunity recognition: A conceptual approach

How do Gender and Immigrant Background Affect a Company Owner's Decision to Engage in Direct or Indirect Exporting?

The Importance of Intrinsic and Extrinsic Local Olive Oil Attributes for Tourists: Evidence from a Mediterranean Destination

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