Foreign tourist's tea preferences and relevance to destination attraction in India

Gupta, Vikas; Sajnani, Manohar; Dixit, Saurabh Kumar; Khanna, Kavita

doi:10.1080/02508281.2020.1841376

Cited by 18 publications

(35 citation statements)

References 40 publications

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“…Arguably, sensory attributes, taste, novelty and cultural value of food and beverages are regarded as important motivational factors driving tourists' food consumption during their trips (Mak et al, 2013). Concurrently, quality attributes and cultural value of tea beverages are regarded as important drivers in evoking tourists' positive emotions and thereby building tourists' positive perceptions of destinations (Gupta et al, 2020). Yet, tea beverages in tourism is a relatively new research area, and the understanding of motivational factors driving tourists' intention to consume tea beverages, along with its subsequent consequences in strengthening tourists' positive response is very limited.…”

Section: Food and Beverages In Tourismmentioning

confidence: 99%

“…Consumption of tea beverages is acknowledged as one of the most important tourism activities in influencing tourists' attitudes and satisfaction towards a destination because of its cultural uniqueness (Gupta et al, 2020). Although local food (i.e.…”

Section: Introductionmentioning

confidence: 99%

“…Although local food (i.e. street food and ethnic food) is regarded as supportive resources in tourism (Mak et al, 2012), tea beverages are regarded as an integral part of traditions and customs of destinations, and hence, tea beverages' consumption is driven by tourists' interest in the history, tradition and culture of a destination, being intricately linked to tourists' positive affections (Gupta et al, 2020;Su et al, 2019). Arguably, consumption of tea beverages increases tourists' dining quality by evoking authentic experiences about local ethnicity, culture and identity of destinations and thereby strengthening their attachment towards the focal destinations (Cheng et al, 2012;Su et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…Given its importance, tourism marketers increasingly integrate activities about tea beverages with tourism to strengthen destination image. Prime examples include tea beverages appreciation in gardens, visiting tours and workshops related to culinary skills of tea beverages (Cheng et al, 2012;Gupta et al, 2020). Thus, a synergistic relationship between consumption of tea beverages and tourism is posited to be influential in strengthening competitive advantages of destinations (Su et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience

Cheung

Leung

Cheah

et al. 2021

IJCTHR

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Purpose Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafés, including taste value, price value, health value and emotional value, on tourists’ memorable experience (ME), satisfaction and revisit intention. Design/methodology/approach Using an online survey, this study collected 225 usable data from tourists who had experience in visiting HK-style cafés. Partial least squares–structural equation modelling was used to examine the importance of tourists’ value dimensions, including taste value, price value, health value and emotional value, on tourists’ ME, satisfaction and revisit intention. Findings The results revealed that taste value, price value, health value and emotional value are significant predictors of tourists’ ME in HK-style cafés, which in turn drive their satisfaction and revisit intention. Research limitations/implications This study focusses on a single context: HK-style cafés. Future research may enhance the generalisability of the findings by replicating the model in other countries with diverse cultures. Practical implications Tourism marketers may strengthen tourists’ ME, satisfaction and revisit intention by promoting tea beverages as well as HK-style cafés. Tourism marketers are recommended to communicate taste value, price value, health value and emotional value of HK-style tea beverages, which in turn encourages tourists to learn about the features of tea beverages. Subsequently, it drives tourists’ ME and satisfaction, thereby strengthening their intention to revisit. Originality/value This study contributes to the tourism marketing literature by providing an understanding of the role of tea beverage value in driving tourists’ ME, satisfaction and revisit intention. By empirically testing a research model, this study confirms that specific consumption value elements of tea beverages, namely, taste value, price value, health value and emotional value, are critical drivers in driving tourists’ ME, satisfaction and revisit intention.

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Section: Food and Beverages In Tourismmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience

Cheung

Leung

Cheah

et al. 2021

IJCTHR

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show abstract

“…Regarded as the paradise for tea lovers for its scenic tea estates and a plethora of tea brands, tea tourism in India is making its foothold amidst other forms of alternate tourism (Mondal and Samaddar, 2020a; Shah and Pate, 2016). So as “English afternoon tea” and the most popular “Matcha tea” from Japan provides a culinary experience with its ceremonial tea ice cream (Gupta et al , 2020). In addition, different varieties of tea has attracted tourist’s attention over the years such as “Apple tea” in Turkey, “Floral tea” in Taiwan and “Horse-milk tea” in Tibet (Joliffe and Zhuang, 2007).…”

Section: Review Of Literaturementioning

confidence: 99%

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Mondal

Samaddar

2021

IJCTHR

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Purpose In quest of exploring the issues, challenges and opportunities prevailing in the tea tourism industry, this study aims to present a comprehensive morphological analysis (MA). More specifically, it identifies critical dimensions that bear significance for the sustainable growth of tea tourism. Design/methodology/approach The present study adopted a triangulation method of research involving an ethnographic study (ES) followed by a series of focus group sessions carried out from the prominent tea-producing districts in India. This study accords equal importance to both the demand and supply perspectives of tea tourism and its stakeholders. Findings Critical dimensions such as improper planning and marketing efforts, limited collaboration among stakeholders, the involvement of local people, socio-economic inequality and consumer’s attitude towards tea tourism were identified as major issues and challenges. Research limitations/implications The present research limits its scope to the geographical boundary within India keeping cross-boundary research for future study. This study will aid future researchers and scholars in expanding the domain of tea tourism. Practical implications The present study bears significance to the policymakers, governing bodies, marketers, tour operators in embracing a socio-economic perspective while undertaking a suitable strategy towards marketing of tea tourism and ensuring its sustainable development. Originality/value This study makes a novel attempt in blending the ES, focus group sessions and MA, together in a single research initiative, making it a single point reference in tea tourism literature.

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Examining tourists’ personality traits and dining-in/dining-out preferences. An approach-avoidance theory perspective

Sreen,

Alzeiby,

Yaqub

et al. 2024

Tourism Recreation Research

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Foreign tourist's tea preferences and relevance to destination attraction in India

Cited by 18 publications

References 40 publications

Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience

Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Examining tourists’ personality traits and dining-in/dining-out preferences. An approach-avoidance theory perspective

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