“…Further research might also consider the use of multiple criteria decision analysis techniques to help prioritize and weight the determinants identified in the present study (for details, see Belton & Stewart, 2002;Canas, Ferreira, & Meidutė-Kavaliauskienė, 2015;Mardani, Jusoh, Zavadskas, Khalifah, & Md Nor, 2015;Martins, Filipe, Ferreira, Jalali, & António, 2015;Zavadskas, Turskis, & Kildienė, 2014). It would furthermore be of interest to develop such maps with different groups of stakeholders, or in different cultural contexts, so as to broaden our understanding of the determinants of ethical baking, and the interactions between them.…”