For fun and profit: Hedonic value from image interactivity and responses toward an online store

Abstract

With the use of an on-line retailer's Web site and an experimental method with 103 university students, statistical support through path analysis was found for positive influences of optimum stimulation level (preferred level of environmental stimulation) and recreational shopping on hedonic value (trying an image-interactivity feature of an apparel Web site as a stimulating experience). The Web site's mix-andmatch image interactivity feature allowed creation of visual images of product combinations. The path-analysis model revealed significant paths between hedonic value and resulting emotional pleasure and arousal variables. A pattern of significant paths was also found between these three variables and global attitude, willingness to purchase, and willingness to patronize the on-line store. Theoretical and managerial conclusions are provided.

To immerse or not? Experimenting with two virtual retail environments

“…The results support past work (Fiore, Kim and Lee, 2005;Fiore and Kim, 2007;Song and Zinkhan, 2008) indicating that control plays a role in building user engagement. The findings also confirm prior studies by Shih (1998), Fiore, Jin and Kim (2005), Fiore, Kim and Lee (2005) and Steuer (1992) Algharabat and Dennis (2010b) supporting the role of 3D authenticity in user engagement. Through engagement, the telepresence components, along with utilitarian value (H1f) and hedonic value (H1g), indirectly positively influence the enjoyment a user derives from experiencing the simulated retail environment (H2).…”

“…However, more recent research suggests that shoppers also seek out recreational, enjoyable aspects of online shopping (Fiore, Jin and Kim, 2005;Konus et al, 2008). This study draws attention to the important differences between the two online environments, in that in the immersive environment, experience is more associated with engagement and enjoyment, leading to a greater purchase intention.…”

“…On the other hand, hedonic values concern the emotional state emerging from the experience, and may include all elements that cause a state of pleasure, such as colour, graphics, animation and other design elements (Coursaris et al, 2008;Al-Qeisi et al, 2014;Vila and Kuster, 2011). In other words, hedonic values emerge from fun, enjoyment, entertainment and excitement while interacting with the virtual environment, whereas the overall virtual experiences engage consumers and influence their purchasing behaviour (Fiore, Jin and Kim, 2005). In the specific context of this current study, prior research reports the influence of hedonic aspects while consumers interact with products 166 ITP 30,1 in virtual environments developed for apparel shopping (Kim and Forsythe, 2007).…”

The effects of interactivity and product information on consumers' emotional responses to an online retail setting

“…Past research (e.g., Marmorstein et al, 1992) suggests that greater control of the shopping experience is associated with increased pleasure. Further, Fiore et al (2005) found that image interactivity was linked to increased pleasure. Therefore, increased levels of interactivity in a web-based shopping environment are also expected to have a positive relationship with pleasure.…”

Effects of Personal Traits on Generation Y Consumers' Attitudes Toward the Use of Mobile Devices for Communication and Commerce

“…Literature in e-commerce with image interactive technology showed that consumers' emotional pleasures and/or affect acquired in the online shopping environment influenced consumers' attitudes toward online shopping (e.g., Childers, Carr, Peck, & Carson, 2001;Fiore, Jin, & Kim, 2005;Kim, Fiore, & Lee, 2007). The importance of perceived enjoyment has been emphasized by van der Heijden (2004), who claimed that perceived enjoyment dominated perceived usefulness in influencing the adoption behavior of hedonic information systems.…”