“…Yet, in both cases, the new BM should preserve the economic viability of the organisation (Geissdoerfer et al, 2018). Interestingly, the latter scenario (i.e., sustainable BMI addressing social problems) has bred new archetypes of organizations that pursue the creation of social impact while remaining economically viable (Czinkota et al, 2018, Evans et al, 2017. Arguably, SPOs have emerged in response to the failure of the three sectors (i.e., private, public, and non-profit) to offer sustainable solutions to society's chronic problems (Austin et al, 2006, Dacin et al, 2011.…”