Disputed Memory 2016
DOI: 10.1515/9783110453539-013
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Football and Memories of Croatian Fascism on Facebook

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“…Most studies focusing on SNS heritage communication concern museums, which were first to recognize the potential of social media to attract AUDIENCES, aspiring to become community-based knowledge-sharing agents, contribute to a richer experience between artifacts and visitors, and foster interactive communication between the institution and its audience (Russo et al, 2006)-a shift that soon became an integral part of the rising PARTICIPATORY MUSEUM paradigm (Simon, 2010). However, many studies showcased examples of ineffective museum communication on SNS in achieving ACTIVE ENGAGEMENT (Alexander et al, 2008;Holdgaard, 2011;Kelly, 2009;Kotler et al, 2008;Rentschler & Hede, 2007;Russo & Peacock, 2009).…”
Section: Taxonomy Concepts In Scholarly Discoursementioning
confidence: 99%
“…Most studies focusing on SNS heritage communication concern museums, which were first to recognize the potential of social media to attract AUDIENCES, aspiring to become community-based knowledge-sharing agents, contribute to a richer experience between artifacts and visitors, and foster interactive communication between the institution and its audience (Russo et al, 2006)-a shift that soon became an integral part of the rising PARTICIPATORY MUSEUM paradigm (Simon, 2010). However, many studies showcased examples of ineffective museum communication on SNS in achieving ACTIVE ENGAGEMENT (Alexander et al, 2008;Holdgaard, 2011;Kelly, 2009;Kotler et al, 2008;Rentschler & Hede, 2007;Russo & Peacock, 2009).…”
Section: Taxonomy Concepts In Scholarly Discoursementioning
confidence: 99%