Foodpanda: Changing the Way Bangladeshi Eat Meals

Ahmed, Jashim Uddin; Ahmed, Asma

doi:10.4135/9781526444561

Cited by 4 publications

(7 citation statements)

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“…In app-based food delivery business, people place orders by using an app and a delivery man associated with that app delivers the food at the predetermined location, as shown in figure 1. App-based food delivery services started their journey in Bangladesh with a local startup named HungryNaki in mid-2013, followed by Foodpanda joining the competition in late 2013 (Ahmed & Ahmed, 2018;Muntasir, 2019). Soon more local and international ventures e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring Consumer Behavior for App-based Food Delivery in Bangladesh During COVID-19

Akter¹,

Disha²

2021

BJIT

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The COVID-19 pandemic has engendered a new era throughout the globe in which online food delivery apps have become a significant aspect of an individual's everyday life. This study intends to probe into the nature and patterns of consumer behavior with regard to using online food delivery services during the pandemic. While most of the existing studies focus on the general aspects of consumer behavior regarding food delivery apps, this paper aims to understand what factors motivated consumers in Bangladesh to behave in certain patterns while deciding to or not to avail app-based food delivery services during a major global crisis. Data have been collected from both primary and secondary sources, with 552 participants responding to a structured questionnaire. The study revealed that a moderately large group of people used food delivery apps, especially between June and August, by placing their trust in the food delivery companies, the restaurants and the deliverymen while the rest of the population was not as confident. The minds of the second group of consumers were heavily shrouded in uncertainty regarding whether the deliverymen, restaurants or delivery companies could be trusted with following all the required safety precautions while providing their service. In future, the findings of this study will, therefore, help the food delivery companies and the restaurants to understand the importance of adopting and following stricter health and safety measures to avoid losing business during a global pandemic.

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Section: Literature Reviewmentioning

confidence: 99%

Exploring Consumer Behavior for App-based Food Delivery in Bangladesh During COVID-19

Akter¹,

Disha²

2021

BJIT

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show abstract

Section: Introductionmentioning

confidence: 99%

“…Among these OFD services, foodpanda has achieved popularity among customers serving 3 countries in Europe and 12 countries in Asia. Foodpanda, established in 2013, is a prominent OFD service provider, creating more than 20,000 employment opportunities and having about 50% of customers of this industry in Bangladesh (Ahmed and Ahmed, 2018). Importantly, the affordability of smartphones, telecommunication infrastructure, increasing purchasing power, increasing number of busy people, time and place convenience, cheap Internet and smartphone devices, the growth of population and the rapid growth of fast food demand of the young generation have led to the enormous development of OFD services in Bangladesh (Ahmed and Ahmed, 2018).…”

Section: Introductionmentioning

confidence: 99%

“…Foodpanda, established in 2013, is a prominent OFD service provider, creating more than 20,000 employment opportunities and having about 50% of customers of this industry in Bangladesh (Ahmed and Ahmed, 2018). Importantly, the affordability of smartphones, telecommunication infrastructure, increasing purchasing power, increasing number of busy people, time and place convenience, cheap Internet and smartphone devices, the growth of population and the rapid growth of fast food demand of the young generation have led to the enormous development of OFD services in Bangladesh (Ahmed and Ahmed, 2018). Customers who are constantly coping with a busy schedule, exercising convenience, enjoying the comfort of staying home, and having the leisure of their own time are inclined to OFD services.…”

Section: Introductionmentioning

confidence: 99%

“…Although the foodpanda mobile app has achieved being a popular platform of food delivery services alternative to traditional restaurants, the sustainability and growth of foodpanda mobile app primarily depend on the needs and expectations of its existing customers, and the increasing number of OFD services providers competed with foodpanda mobile app (Ahmed and Ahmed, 2018). Consequently, all stakeholders of the foodpanda mobile app in terms of OFD service providers are interested in understanding the several insights behind the usage intentions of the foodpanda mobile app in Bangladesh.…”

Section: Introductionmentioning

confidence: 99%

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Determinants of intentions to use foodpanda mobile applications in Bangladesh: the role of attitude and fear of COVID-19

Hasan

2022

SAJM

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PurposeThis study investigates the determinants influencing customers’ intentions of using the foodpanda mobile app during COVID-19 pandemic.Design/methodology/approachThis study is based on review of the literatures and 388 usable data collection from respondents having prior experiences in online food delivery (OFD) services in Dhaka city in Bangladesh. The subsequent data is analyzed through Structural Equation Modeling using Smart PLS 3.3.3.FindingsThe findings show that perceived usefulness (PU), ease of use, convenience, attitude and fear of COVID-19 significantly impact intentions to use foodpanda mobile app (ITUFPMA) and attitude. Further, attitude partially mediates between PU, ease of use, convenience and ITUFPMA. Moreover, fear of COVID-19 moderates the strength of association between attitude and ITUFPMA.Practical implicationsThe findings of the study may be useful to OFD services operators in formulating business strategies for improving customers’ foodpanda mobile app use intentions and coping with competitive business environment of sharing economy sector.Originality/valueThe study presents a unique case highlighting what are influencing customer intentions toward OFD services during COVID-19 context. The current study provides important insights for industry operators by integrating PU, ease of use, convenience, attitude and fear of COVID-19 in examining ITUFPMA during COVID-19 situation.

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Politics of on‐demand food delivery: Policy design and the power of algorithms

Chou

Gomes

2023

Review of Policy Research

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In this article, we examine the politics of on‐demand food delivery using insights from the theory of social construction and policy design. On‐demand food delivery is a service built on algorithm‐based technology known for its precarity and physical risks for couriers. We compare how the on‐demand food delivery sector is regulated and its observable effects in two Asia‐Pacific cities with contrasting food courier profiles: Melbourne, Australia (international students), and Singapore (citizens, permanent residents). We show how the social construction of food couriers in other policy subsystems (migration, higher education, citizenship) affects debates of their fair treatment in the on‐demand food delivery sector. By interrogating the politics of digitally enabled versions of reality, we argue for embracing a design perspective to identify how reforms could be introduced in change‐resistant sectors.

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Foodpanda: Changing the Way Bangladeshi Eat Meals

Cited by 4 publications

References 0 publications

Exploring Consumer Behavior for App-based Food Delivery in Bangladesh During COVID-19

Exploring Consumer Behavior for App-based Food Delivery in Bangladesh During COVID-19

Determinants of intentions to use foodpanda mobile applications in Bangladesh: the role of attitude and fear of COVID-19

Politics of on‐demand food delivery: Policy design and the power of algorithms

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