“…In an ideal VBSC, farms, businesses, and institutions engage in collaborative partnerships characterized by shared values, trust, transparency, and shared governance (Bloom & Hinrichs, 2011;Conner et al, 2012;Renting, Marsden, & Banks, 2003;Stevenson & Pirog, 2013). Like other AFN models (farmers markets and CSAs), VBSCs seek to offer potential price premiums over commodity markets (Conner, Campbell-Arvai, & Hamm, 2008;Diamond & Barham, 2011;Hoshide, 2007;Jablonski, Perez-Burgos, & Gómez, 2011) and include goals that extend beyond profit maximization (Conner et al, 2012;Lerman, 2012). The difference is that they bring in the intermediaries with similar values to effectively market and distribute the product (Bloom & Hinrichs, 2011;Stevenson & Pirog, 2008).…”