Food store loyalty: Application of a consumer loyalty framework

Huddleston, Patricia; Whipple, Judith M.; VanAuken, Amy

doi:10.1057/palgrave.jt.5740110

Cited by 59 publications

(55 citation statements)

References 20 publications

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“…As such, it aims to provide shopping convenience sought by consumers in modern retail channels (Pan & Zinkhan, 2006). Most researchers agree that a convenient location increase store patronage via reduced transaction costs (Berry, Seiders, & Grewal, 2002;Huddleston, Whipple, & VanAuken, 2004;Jabir et al, 2010). The central place theory (Craig, Ghosh, & McLafferty, 1984) posits that retail stores at central locations may attract consumers from long distances.…”

Section: Place/conveniencementioning

confidence: 99%

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

Phan

2015

IJBM

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The purpose of this study is to investigate the impact of marketing mix elements on food buying behavior of supermarket consumers in Vietnam. Empirical evidence from 222 participants shopping at five supermarkets validates a theoretical model, indicating a significant positive relationship between marketing mix variables and food purchasing behavior. Results reveal that product factor exerts greatest influence on consumer buying decision, followed by shopping convenience, store atmosphere, price, promotion and personnel respectively. These findings contribute to the literature relating to retail marketing and have marketing implications for bringing traffic into supermarkets and increasing sales.

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Section: Place/conveniencementioning

confidence: 99%

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

Phan

2015

IJBM

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“…[1] Indicated that the major source of competitive advantage for retailers is on enhancing and retaining customer loyalty. Strategies adopted to recognize customer loyalty in the multifaceted and complex nature of customer choices and preference by focusing on the role of customer"s decision-making [2]. [3] Highlighted that price, store image, distribution intensity, advertising spending and price promotion (the 5 IVs) in the retail industry would to a great degree influence customers" decision-making and in turn brand loyalty.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Marketing Mix and Customer Perception on Brand Loyalty

Arokiasamy¹

2012

IOSRJBM

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“…4,5 It is, however, possible that merchandise displayed at checkouts provide the appropriate cues to ' remind ' shoppers of items they intended to purchase before entering the store. According to the Cobb and Hoger, 6 such purchases cannot be considered as impulse purchases because they are not bought on a whim with little preplanning.…”

Section: Introductionmentioning

confidence: 99%

Determinants of shoppers' checkout behaviour at supermarkets

Miranda

2008

J Target Meas Anal Mark

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is the course coordinator in the retail management stream of the Business degree at Victoria University, Melbourne, Australia. His areas of research include studies on buying behaviour at the point of purchase. His interest in this area largely stems from his experience as a corporate executive and consultant with the retail industry. This paper formed part of his work towards a greater understanding of the mindset of distinct segments in a multicultural buying cohort when making purchasing decisions in the store. Keywords checkouts , aisles , supermarkets, shopping frequency, impulse buyingAbstract There is a general belief that products bought at store checkouts are selected on hasty inclinations. This study indicates that checkout purchases are commonly infl uenced by store-visit frequencies. Not all checkout purchases can casually be referred to as impulsive because what items shoppers select at checkouts indicate conscious concern with making effi cient use of their shopping time.

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Food store loyalty: Application of a consumer loyalty framework

Cited by 59 publications

References 20 publications

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

The Effect of Marketing Mix and Customer Perception on Brand Loyalty

Determinants of shoppers' checkout behaviour at supermarkets

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