“…3; it is wholesome, it remembers the past and it is fashionable (Schifferstein and Ophuis, 1998;Chinnici et al, 2002;Hill and Lynchehaun, 2002). From the side of the obstacles there are: high prices (Byrne et al, 1992;Tregear et al, 1994;Roddy et al, 1996;Magnusson et al, 2001;Zanoli & Naspetti, 2002), lack of availability (Zanoli and Naspetti, 2002), skepticism of certification boards (Ott, 1990;Canavari et al, 2002;Aarset et al, 2004), insufficient marketing (Roddy et al 1996;Chryssochoidis, 2000), satisfaction with traditional foods (Roddy et al, 1994) and cosmetic defects (Ott, 1990;Thompson and Kidwell, 1998). In addition, the research made by Paul and Rana (2012) underlines as the preference for organic foods is affected by demographic features, availability and by the comparison with inorganic food.…”