Food safety and control: Proceedings of professional papers

Abstract

Orange wine is a term that is becoming more and more familiar to consumers. The interest in explaining this concept is therefore understandable. The literal translation means "orange wine". From the point of view of clearly differentiating this segment and marketing, this term is correct and pleasant to hear. However, the perception of the colour of such a wine is erroneous. The colour should not be brown or orange. The wine called Orange should sparkle with colourful golden yellow or amber shades. Orange wines have become a trend among wine consumers in recent years. They are sought after for their story and offer a different sensory spectrum than that seen in standard wines, making them somewhat of a tool of controversy.