Food Retailing in Brazil: A General View

Abstract

The aim of this report is to give an overview and present the main trends of the four largest and most important food retail chains in Brazil, an emerging country from Latin America. We took this specific approach motivated by the fact that Brazil is a major world food producer and consumer. Food retailing represents 70% of the total gross revenue of the top 500 supermarket firms and the sector is rapidly expanding in the country. In this study, we present the four largest groups and their strategies for the Brazilian market. Next, through a SWOT analysis, we discuss the main challenges for the food retailers.