Food Marketing in Western Europe Today

The mode of exchange and shaping of markets: Distributor influence in the Swedish post-war food industry

“…Besides boosting the figures for the rate of conversion among the private retailers, the decision to use another, more lenient standard, produced an image of adoption rather than adaptation. An image that made it possible for observers like Abbott (1963) to comment that the rapid spread of self-service in Sweden "may be approaching a maximum" already in the early 1960s.…”

“…During the 1950s there was a remarkable growth in the number of self-service stores: from approximately 200 in 1950 to 5500 in 1960(Nyberg, 1998). To some observers this suggested that the numbers were already approaching a maximum by 1960 (conferAbbott, 1963).…”