Food Marketing and its Impact on Adolescents' Food Choices

Sivathanu, Brijesh

doi:10.17010/ijom/2017/v47/i8/117432

Cited by 8 publications

(6 citation statements)

References 26 publications

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“…Due to the aim of the work, a survey research method was chosen because it is able to provide a description of trends, attitudes or opinions of a population and to collect data at one specific time analyzing the relationship between variables [62]. The survey research method is widely used to evaluate food choice behaviors [63][64][65][66][67][68][69][70].…”

Section: Methodsmentioning

confidence: 99%

A Survey to Discover Current Food Choice Behaviors

et al. 2019

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Food choices are complex functions of several elements that could change over time. Nowadays consumers appear careful about sustainable food consumption: the behavior of “food citizenship”, as the practice to support a sustainable food system during the consumption actions, arises. This study aims to recognize the existence of food choice behaviors in the contemporary scenario and to investigate the relation between the food choice factors and the behaviors recognized. Following a quantitative research method, a sample of 380 participants, recruited from a traditional Italian food and wine event, completed a questionnaire in order to detect their attitude about food. Four current food choice behaviors were recognized: The Individualist, The Foodie, The Environmentalist and The Health enthusiast. The relation between food choice factors and food choice behaviors was explained. Several stakeholders could benefit from the study results, in order to better understand how to adapt products and marketing strategies to satisfy the emerging customer’s needs and awareness. Even if a person can identify themselves within a single food choice behavior, they become aware of other choice models expanding their personal point of view. Finally, new research scenarios arose for the researchers.

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Section: Methodsmentioning

confidence: 99%

A Survey to Discover Current Food Choice Behaviors

et al. 2019

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“…No modelo desta pesquisa todos os coeficientes, com exceção da constante, foram positivos. Isso quer dizer que quanto mais a criança concordar que as propagandas na televisão convencem as pessoas a comprar alimentos que não deveriam comer ou beber, quanto mais a criança concordar que as propagandas de alimentos na televisão são divertidas e fazem rir, e quanto mais a criança tiver o interesse de comprar um alimento depois de ter visto na televisão, maior é a probabilidade de que ela seja influenciada pela propaganda, o que corrobora com Sivathanu (2017), à medida que esses fatores tem um impacto significativo nas escolhas alimentares das crianças e adolescentes, os tornando um consumidor vulnerável.…”

Section: Análise E Discussão Dos Resultadosunclassified

Influência Da Propaganda Televisiva De Alimentos No Comportamento Do Consumidor Infantil

Oliveira¹,

Maciel

Sanches

et al. 2022

Repad

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O tipo de mídia mais comum usado para atingir o público infantil é a televisão, e é por este meio que as empresas procuram conquistar mais consumidores infantis e conservá-los fiéis à marca, principalmente no que diz respeito a alimentos, sendo este o campo de estudo da presente pesquisa, a qual teve por objetivo identificar os fatores determinantes da influência da propaganda televisiva de alimentos no comportamento do consumidor infantil. Para tanto, foi conduzida uma pesquisa empírica, de caráter quantitativo-descritivo, com 283 crianças, de ambos os sexos, com idade entre 7 e 11 anos, devidamente autorizadas a responder um questionário estruturado adaptado para crianças. Para a análise dos dados foi utilizada Estatística descritiva, Teste Qui-quadrado e Regressão Logística Binária. Através destes, foi possível a criação de um modelo estatístico, que que revela que, quanto mais as crianças concordam que a propaganda na televisão tem intenção de persuadir, mais elas podem ser influenciadas por esse tipo de mídia; também, quanto mais as crianças concordam que a propaganda na televisão tem intenção de entreter, mais a propaganda as influencia e; quanto maior o desejo evidente de compra após assistir à propaganda, mais a criança pode ser influenciada.

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“…Children and adolescents are especially vulnerable to advertising of ultraprocessed foods and beverages (Mallarino et al, 2013). In the Indian scenario, food marketing has been found to have a significant impact on the food choices made by adolescents (Sivathanu, 2017). Apart from regulating the nutritional content of foods, governments should consider regulating the food environment at schools.…”

Section: Discussionmentioning

confidence: 99%

A Direct Assessment of the External Domain of Food Environments in the National Capital Region of India

Chaudhry

Jaacks

Bansal

et al. 2021

Front. Sustain. Food Syst.

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Data on food environments in India and other low- and middle-income countries are scarce. The objective of this study was to assess the four dimensions of the external domain of food environments (availability, price, vendor and product properties, and marketing) in food establishments in the National Capital Region of India. The assessment focused on fruits, vegetables, and ultra-processed foods. The 60 food establishments surveyed were categorized as stores, restaurants, or mobile food vendors. Only 13.3% of food establishments sold fruits and vegetables. Stores were more likely to sell vegetables than mobile food vendors (14.8 vs. 6.2%, respectively) and sold a greater variety of both fruits and vegetables as compared to mobile food vendors [mean (SD) of 8.6 (3.2) fruits and 18.6 (9.2) vegetables available at stores vs. 5.5 (5.7) fruits and 25 vegetables available at the one mobile food vendor who sold vegetables]. However, these healthy food items were more expensive at stores. The availability (100% of stores, 12.5% of mobile food vendors, and 12.5% of restaurants) and variety (156 types) of ultra-processed foods across food establishments were higher than fruits and vegetables. A greater percentage of food establishments displayed advertisements for ultra-processed foods as compared to unprocessed or minimally processed foods such as fruits and vegetables. The National Capital Region of India has an unhealthy food environment. Regulations that limit the availability of ultra-processed foods and improve the availability and affordability of fruits and vegetables are needed to reverse the rising tide of chronic non-communicable diseases in this setting.

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Food Marketing and its Impact on Adolescents' Food Choices

Cited by 8 publications

References 26 publications

A Survey to Discover Current Food Choice Behaviors

A Survey to Discover Current Food Choice Behaviors

Influência Da Propaganda Televisiva De Alimentos No Comportamento Do Consumidor Infantil

A Direct Assessment of the External Domain of Food Environments in the National Capital Region of India

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