Food market segmentation based on consumer preferences using outranking multicriteria approaches

Abstract

Market segmentation is a key concept in marketing that groups consumers by their needs, characteristics, or purchasing behavior. The objectives of this research are to develop outranking multicriteria models based on preference ranking organization method for enrichment evaluation (PROMETHEE) in order to segment food consumers and apply them to a survey of healthy and sustainable meat. The models consider two categories of purchasing criteria; one related to product and another to the distributor process. One model generates ordered segments of consumers, while the other obtains four segments according to consumer performance in both criteria categories. An extension of FlowSort method for the sorting problems with Likert scale data is also contributed. The profile of segments shows the significance level of variables such as gender, but mainly those related to food-related lifestyles, when characterizing the consumer groups. This proposal represents a robust approach, which is useful in the effective design of marketing campaigns and policies.

An Adaptive Parameter-Free Optimal Number of Market Segments Estimation Algorithm Based on a New Internal Validity Index

“…In Definition (6), the BWCON consists of three evaluation dimensions. For the compactness, we use wc(j) defined in (2) to reflect the overall compactness of cluster j, and the smaller value of wc(j) represents the high cluster compactness. For the separation, the bc(j) defined in ( 3) is used to reflect the CMES, 2023 between-cluster separation of cluster j; and the large value of bc(j) shows the high cluster separation.…”

“…Market segmentation is an important marketing tool that aims to divide a large heterogeneous market into several small homogeneous markets so that consumers located in the same sub-market have similar demands and consumers located in different sub-markets have different demands, and enterprises can focus their resources on the most appropriate target market to maximize their interests [1]. So far, there have been many studies on the market segmentation bases and methods, but few studies on how to determine the optimal number of market segments (ONS) [2][3][4]; however, in practice, a reasonable ONS is a premise for carrying out a valuable market segmentation, because (1) different ONSs will directly change the composition of the market segmentation results, and the unrealistic sub-markets will mislead the enterprises to make relevant decisions, and (2) most current market segmentation methods need to be provided with the ONS in advance. Obviously, it is practical to strengthen the studies on how to determine an appropriate ONS.…”

Advancements in Food Technology Using Artificial Intelligence- Deep Learning

“…Data can be segmented into demographic groups to help companies develop new products that match the preferences of their target audience. According to Cassa-Rosal et al [9], data can be used to determine consumer preference by segmenting it into demographic groups. Coca cola's self service beverage fountain is an example of this innovation.…”

Consumer perception of insects as food: Mexico as an example of the importance of studying socio‐economic and geographical differences for decision‐making in food development

“…It is well known that the food choices we make, more than a physiological need, are associated with cultural and social aspects and that what we consider healthy/good or unhealthy/bad food depends on a process of socialisation we start with our family and community early in life (Nyberg et al ., 2020). Furthermore, the election of food and lifestyle depends on economic, political, cultural and associated infrastructure aspects; for these reasons, it is necessary the understand consumers' necessities (Casas‐Rosal et al ., 2021). Entomophagy is repeatedly reported as an accepted practice in some countries from Latin America (Mexico and Brazil), Africa (South Africa), Asia (China) and Oceania (Australia) (Ordoñez‐Araque and Egas‐Montenegro, 2021; Youssef and Spence, 2021).…”