Food for Kids: How Children Influence their Parents Purchasing Decisions

Baldassarre, Fabrizio; Campo, Raffaele; Falcone, Amedeo

doi:10.1080/10454446.2016.1141143

Cited by 28 publications

(23 citation statements)

References 21 publications

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“… 33 Children influence the purchasing decisions of their parents, but this influence decreases when parents become more aware of the importance of a healthy diet. 34 …”

Section: Discussionmentioning

confidence: 99%

Perspectives on Barriers to Eating Healthy Among Food Pantry Clients

et al. 2017

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Objective: To explore perspectives on barriers of eating healthy among food pantry clients.Methods: Food pantry clients participated in focus groups/interviews. Qualitative data were coded and analyzed using content analyses and grounded theory approach. Themes were then identified. Quantitative data were analyzed for frequencies and descriptives.Results: Fifty-four clients from 10 pantries participated in interviews/focus groups and completed questionnaires. Two major themes emerged: concern over obesity and other chronic diseases, and barriers to healthy eating. Several subthemes for barriers to healthy eating were identified: financial uncertainty, cost of healthy foods, lack of time, rationing food within family, lack of transportation, lack of adequate kitchen equipment, lack of nutrition knowledge and skills, and social support network.Conclusions: Issues identified above and those identified by others working with low-income populations need to be systematically addressed and incorporated into programs and nutrition education interventions for this group.

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“… 33 Children influence the purchasing decisions of their parents, but this influence decreases when parents become more aware of the importance of a healthy diet. 34 …”

Section: Discussionmentioning

confidence: 99%

Perspectives on Barriers to Eating Healthy Among Food Pantry Clients

et al. 2017

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“…15 Such product preferences can lead to increased "pester power," in which children beg parents for specific products or brands. [16][17][18][19][20] In fact, pester power results in $190 billion in sales each year. 21 Second, children ages #8 years have limited cognitive abilities to recognize advertising.…”

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confidence: 99%

Child Social Media Influencers and Unhealthy Food Product Placement

Alruwaily¹,

Mangold²,

Greene³

et al. 2020

Pediatrics

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OBJECTIVES: We aimed to determine the frequency with which kid influencers promote branded and unbranded food and drinks during their YouTube videos and assess the nutritional quality of food and drinks shown. METHODS: Researchers used Socialbakers data to identify the 5 most-watched kid influencers (ages 3 to 14 years) on YouTube in 2019. We searched for 50 of their most-watched videos and 50 of their videos that featured food and/or drinks on the thumbnail image of the video. We coded whether kid influencers consumed or played with food or toys, quantified the number of minutes food and/or drinks appeared, and recorded names of branded food and/or drinks. We assessed the nutritional quality of foods using the Nutrient Profile Model and identified the number of drinks with added sugar. RESULTS: A sample of 418 YouTube videos met the search criteria, and 179 of those videos featured food and/or drinks. Food and/or drinks were featured in those videos 291 times. Kid influencers' YouTube videos were collectively viewed .48 billion times, and videos featuring food and/or drinks were viewed 1 billion times. Most food and/or drinks were unhealthy branded items (n = 263; 90.34%; eg, McDonald's), followed by unhealthy unbranded items (n = 12; 4.1%; eg, hot dogs), healthy unbranded items (n = 9; 3.1%; eg, fruit), and healthy branded items (n = 7; 2.4%; eg, Yoplait yogurt). CONCLUSIONS: Kid influencers generate millions of impressions for unhealthy food and drink brands through product placement. The Federal Trade Commission should strengthen regulations regarding product placement on YouTube videos featuring young children. WHAT'S KNOWN ON THIS SUBJECT: Exposure to food advertising is associated with poor diet, and food companies have increased online advertising in response to growing social media use. Young children have limited cognitive abilities to recognize advertising, which may be exacerbated by branded influencer posts. WHAT THIS STUDY ADDS: This study is the first to document the array of unhealthy branded products promoted through YouTube kid influencers. Most food advertising research has focused on television commercials or online advertisements produced by companies. This new frontier has been largely unstudied.

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“…Researchers have demonstrated that children impact their parents' purchasing decisions (Baldassarre, Campo, & Falcone, 2016;Nicholls & Cullen, 2004;Wilson & Wood, 2004) and the values or attitude of their parents (Dillon, 2002). If children have more knowledge of a product, they could exert more influence on parents' purchase decision for that product (Thomson, Laing, & McKlee, 2007).…”

Section: Upward Intergenerational Influences On Innovativenessmentioning

confidence: 99%

Upward intergenerational influences on parents' innovativeness and innovation adoption: A comparative study of single‐ and multiple‐child families

Liang

Jiang

Cotte

2019

J of Consumer Behaviour

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In the marketing and consumer behavior literature, there has been a growing attention on upward intergenerational influences, or reverse socialization, which is largely because of children's increasing influences on family decisions. This paper hypothesizes different patterns of upward intergenerational influences in single versus multiple‐child families, controlling for peer and spousal influences. We found that young adult single children had a direct positive influence on their parents' innovation adoption behavior, but not a significant influence on their parents' overall innovativeness, whereas young adult children with siblings had a different effect: Their innovativeness had a significant positive influence on their parents' overall innovativeness, but not a direct impact on their parents' innovation adoption.

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Food for Kids: How Children Influence their Parents Purchasing Decisions

Cited by 28 publications

References 21 publications

Perspectives on Barriers to Eating Healthy Among Food Pantry Clients

Perspectives on Barriers to Eating Healthy Among Food Pantry Clients

Child Social Media Influencers and Unhealthy Food Product Placement

Upward intergenerational influences on parents' innovativeness and innovation adoption: A comparative study of single‐ and multiple‐child families

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