Food festivals as builders of the image of a tourist destination

Londoño, María del Pilar Leal; Paquin, Alexandra Georgescu; Arcos-Pumarola, Jordi

doi:10.1080/19407963.2022.2076690

Cited by 9 publications

(3 citation statements)

References 45 publications

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“…In this sense, the same 5 items related to PI are established for the evaluation of DI. Regarding the first three: Negativity-Positivity (PI1), Boredom-Excitement (PI2), and Sadness-Happiness (PI3), the use of affective items related to fun and joy is frequent in the study of DI in the tourism sector (Garay, 2019;del Pilar Leal Londoño et al, 2022). The other items derive from the physical or psychological risk to which tourists believe they will be exposed when visiting a destination, which determines the DI: Irresponsibility-Responsibility (PI4) and Unsafety-Safety (PI5) 2 .…”

Section: Impact Of Crisis and Resilience Communication On Destination...mentioning

confidence: 99%

“…The other items derive from the physical or psychological risk to which tourists believe they will be exposed when visiting a destination, which determines the DI: Irresponsibility-Responsibility (PI4) and Unsafety-Safety (PI5) 2 . This approach arises from studies on the effects of crisis communication on tourists' behavior and attitude (Pahlevan Sharif; Mura, 2019) and DI (Ketter, 2016;Wut et al, 2021;Avraham, 2021), which have grown exponentially in relation to COVID-19 (Zhu;Deng, 2020;Taha et al, 2021;Lu;Atadil, 2021) Within this type of items, those that were finally chosen, depending on those used for the analysis of PI, are cognitive and have been validated in studies related to DI (Taha et al, 2021;del Pilar Leal Londoño et al, 2022).…”

Section: Impact Of Crisis and Resilience Communication On Destination...mentioning

confidence: 99%

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Impact of Crisis and Resilience Communication on Destination Image and Tourists Behaviour

Alba-María Martínez-Sala,

Assumpció Huertas,

Berta Ferrer-Rosell

et al. 2024

EPI

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Resilience communication is a fundamental tool for destinations to improve their image and recover after a crisis. Social media are also important tools for tourism communication and for creating tourist experiences and destination image. Therefore, social media are key tools for crisis communication. Based on a series of hypotheses, this paper proposes a conceptual model of crisis communication management that responds to the need to establish a set of premises related to resilience communication in the tourism sector. The empirical analytical study consisted of the quantitative analysis of the results of a survey questionnaire applied to test the hypotheses based on the formulation of a structural equation model. The results demonstrate the importance of social media communication in Perceived Health Risk (PHR) and its effect on perceived impressions, destination image, and related behavioral responses (Destination Recommendation, DR, and Visit Intention, VI). The four hypotheses in the research model have been confirmed, as the effects are statistically significant in a sample of posts analyzed, and the selected items explain every one of the factors. Specifically, the analysis shows that PHR negatively affects Destination Image (DI) and, in a stronger way, Post Impression (PI). Secondly, PI and DI influence one another and covary to some extent. Moreover, the overall DI, which has been affected by PHR, in turn affects DR and VI, demonstrating that PHR in communication ultimately influences DR and VI negatively too. Finally, is also verified both DR and VI are related and covary as intrinsic behavioral aspects related to DI. Resilience communication is a basic tool for destinations to improve their image and recover after a crisis and this research contributes to the literature on the subject by analyzing the impact of this communication on tourists, and specifically on destination image.

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Section: Impact Of Crisis and Resilience Communication On Destination...mentioning

confidence: 99%

Section: Impact Of Crisis and Resilience Communication On Destination...mentioning

confidence: 99%

Impact of Crisis and Resilience Communication on Destination Image and Tourists Behaviour

Alba-María Martínez-Sala,

Assumpció Huertas,

Berta Ferrer-Rosell

et al. 2024

EPI

View full text Add to dashboard Cite

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“…Branding destinations has become one of the key tools in differentiating destinations and seeking ways to achieve sustainable competitive advantage (Akturk and Akbaba, 2021; del Pilar Leal Londoño et al ., 2022). A brand becomes a significant source of competitive advantage by providing additional value, promising, and guaranteeing potential tourists that they will experience something unique and worthwhile during their visit to the destination.…”

Section: Introductionmentioning

confidence: 99%

Gastronomic manifestation in the function of branding a tourist destination

Čavić,

Ćurčić,

Radivojevic

et al. 2024

MIP

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PurposeThe paper examines the role and significance of gastronomic manifestations in the context of destination branding, within the framework of image transfer mechanisms and the Associative Network Memory Model.Design/methodology/approachThe research was conducted on a sample of 53 gastronomic events in the tourist destination of Vojvodina.FindingsThe results indicate that gastronomic manifestations image has a positive impact on the brand image and brand identity of the destination, as well as the destination's overall image. Furthermore, the study found that the food experience has a positive influence on the image of gastronomic events and the destination.Originality/valueThe study contributes to the advancement of research on tourist destination branding.

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Factors affecting food waste at food festivals: the moderating effect of “Camera Eats First”

Zhang,

Zhang

2024

Journal of Sustainable Tourism

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Food festivals as builders of the image of a tourist destination

Cited by 9 publications

References 45 publications

Impact of Crisis and Resilience Communication on Destination Image and Tourists Behaviour

Impact of Crisis and Resilience Communication on Destination Image and Tourists Behaviour

Gastronomic manifestation in the function of branding a tourist destination

Factors affecting food waste at food festivals: the moderating effect of “Camera Eats First”

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