Food bundling as a health nudge: Investigating consumer fruit and vegetable selection using behavioral economics

Carroll, Kathryn A.; Samek, Anya; Zepeda, Lydia

doi:10.1016/j.appet.2017.11.082

Cited by 42 publications

(37 citation statements)

References 37 publications

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“…Also, each item was purchased a la carte at $6.95 for each entrée and $2 for each option of side dishes and vegetables. Purchasing each item separately has been shown to decrease the purchase of vegetables, while a combination of products with a fixed single price (such as an entrée plus vegetable) increases the purchase of vegetables [32,33,34]. Finally, the perceived value assigned to certain products may have been problematic.…”

Section: Discussionmentioning

confidence: 99%

Examining the Efficacy of a ‘Feasible’ Nudge Intervention to Increase the Purchase of Vegetables by First Year University Students (17–19 Years of Age) in British Columbia: A Pilot Study

et al. 2019

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In the transition from high school to university, vegetable consumption tends to deteriorate, potentially influencing immediate and longer-term health outcomes. Nudges, manipulation of the environment to influence choice, have emerged as important to behavior change goals. This quasi-experimental pilot study examined the impact of a contextually feasible evidence-informed nudge intervention on food purchasing behavior of older adolescents (1st year students) in a university residence cafeteria in British Columbia, Canada. A co-design process with students and staff identified a student relevant and operationally feasible nudge intervention; a placement nudge, fresh vegetables at the hot food table, combined with a sensory and cognitive nudge, signage encouraging vegetable purchase). Using a 12-week single-case A-B-A-B design, observations of the proportion of vegetables purchased were used to assess intervention efficacy. Data analysis included visual trend inspection, central tendency measures, data overlap, variability and latency. Visual trend inspection showed a positive trend when nudges were in place, which was more apparent with female purchases and during the first intervention (B) phase. However, further analysis showed lack of baseline stability, high variability across phases and overlapping data, limiting efficacy conclusions. Menu choices, staff encouragement, term timing and student finances are other potential influences. Further ‘real world’ nudge research is needed.

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Section: Discussionmentioning

confidence: 99%

Examining the Efficacy of a ‘Feasible’ Nudge Intervention to Increase the Purchase of Vegetables by First Year University Students (17–19 Years of Age) in British Columbia: A Pilot Study

et al. 2019

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“…Stein (2017) reviewed the use of psychology and economics in international relations over the past three decades; Rodebaugh, Tonge, Weisman et al 2017conducted behavioural economics experiments to find individuals with social anxiety disorder (SAD) are more generous in interpersonal emergencies compared to Normal individuals; Benartzi, Beshears, Milkman (2017) and Hansen & Jespersen (2013) reflected on the "boosting" and "manipulating" behaviours in public policy. And psychology has made a major breakthrough in the field of consumer decision-making (Bevet, Niles, Pope, 2018;Carroll, Samek, & Zepeda, 2018). Arkes, Joyner, Pezzo et al (1994) found that people tend to use windfall gains for hedonic consumption; Kivetz (1999) categorized the mental accounting into regular income and windfall gains: the former is the expected income; the latter is the unexpected income.…”

Section: Mental Accounting Theorymentioning

confidence: 99%

Behavioral Economic Analysis on Psychological Mechanism of Farmers’ Migration Choices

2020

RACP

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This paper aims to reveal the impacts of mental accounting and endowment effect on farmers' migration choices. Based on the data from 2016 China Laborforce Dynamics Survey (CLDS), the principal component analysis (PCA) was introduced to determine the indices the endowment effect in each community. The indices were then applied to the individual data from the perspective of behavioral economics. After that, the binary logistic regression model was adopted to investigate how mental accounting, especially cognitive labelling and emotional labelling, and endowment effect influence farmers' migration choices. The results show that emotional labelling has no impact, while cognitive labelling has a significant impact on farmers' migration choices; mental accounting has a greater impact on farmers' migration choices than endowment effect. Therefore, the following policies should be developed to encourage farmers to stay in rural areas: guide the income to flow into the mental accounting of recurrent income, and strengthen the endowment effect of the farmers. The research results can greatly promote the sustainable and healthy development of the rural economy in China.

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“…branded product makers, supermarkets, restaurants and so on, have a unique opportunity to influence diets. In every interaction, there is the potential to nudge consumers towards a healthier and more sustainable choice 35, 36. The food environment today is rich with information and choice architecture that can inform or confuse a consumer.…”

Section: Food Industrymentioning

confidence: 99%

“…In every interaction, there is the potential to nudge consumers towards a healthier and more sustainable choice. 35,36 The food environment today is rich with information and choice architecture that can inform or confuse a consumer. Industry can better use nudging, choice editing, pricing, innovation and general promotion to help consumers to make the best choice.…”

Section: Food Industrymentioning

confidence: 99%

Healthy and sustainable diets for future generations

et al. 2018

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Global food systems will face unprecedented challenges in the coming years. They will need to meet the nutritional needs of a growing population and feed an expanding demand for proteins. This is against a backdrop of increasing environmental challenges (water resources, climate change, soil health) and the need to improve farming livelihoods. Collaborative efforts by a variety of stakeholders are needed to ensure that future generations have access to healthy and sustainable diets. Food will play an increasingly important role in the global discourse on health. These topics were explored during Nestlé's second international conference on ‘Planting Seeds for the Future of Food: The Agriculture, Nutrition and Sustainability Nexus’, which took place in July 2017. This article discusses some of the key issues from the perspective of three major stakeholder groups, namely farming/agriculture, the food industry and consumers. © 2018 The Authors. Journal of The Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

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Food bundling as a health nudge: Investigating consumer fruit and vegetable selection using behavioral economics

Cited by 42 publications

References 37 publications

Examining the Efficacy of a ‘Feasible’ Nudge Intervention to Increase the Purchase of Vegetables by First Year University Students (17–19 Years of Age) in British Columbia: A Pilot Study

Examining the Efficacy of a ‘Feasible’ Nudge Intervention to Increase the Purchase of Vegetables by First Year University Students (17–19 Years of Age) in British Columbia: A Pilot Study

Behavioral Economic Analysis on Psychological Mechanism of Farmers’ Migration Choices

Healthy and sustainable diets for future generations

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