Food Bloggers on the Twitter Social Network: Yummy, Healthy, Homemade, and Vegan Food

Abstract

Many people now consider social networking to be an indispensable tool. There are now over 4.6 billion social media users, who leave a digital footprint through their online interactions. These big data provide enormous research potential for identifying the social and cultural aspects of the monitored topic. Moreover, the use of social media platforms has been found to have an impact on eating habits. The analysis of these social networks is thus essential to understand the factors that influence eating habits. To this aim, we identified the main topics associated with food bloggers on Twitter using the Social Media Analysis based on the Hashtag Research Framework of 686,450 Tweets captured from 171,243 unique users from 1 January 2017 to 30 May 2022. Based on the analysis of communication on Twitter, the most communicated hashtags in the food blogger sphere were as follows: #yummy, #healthy, #homemade, and #vegan. From the point of view of communities, three major clusters were identified, including (1) healthy lifestyle, (2) home-made food, and (3) fast food, and two minor clusters were identified, namely, (4) breakfast and brunch and (5) food traveling.

Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour

“…Commercial tomato pastes were manufactured in industrialised environments in contrast with homemade households; commercial tomato paste had a better quality in terms of the total phenolic content, total flavonoid content, and antioxidant values (Katırcı et al, 2020). Pilař et al (2022) discovered that food bloggers most frequently used the hashtags #yummy, #healthy, # homemade, and #vegan in trade via the internet and social media marketing. Griffith et al (2022) found that the selling price of homemade meals has increased compared to the cost of ready-to-eat food.…”

Ifood: Development and usability study of a social media-based applet for dietary monitoring

“…In this study, natural language processing techniques were used to identify dietary and physical activity habits in different provinces, and the results presented that compared to traditional survey methods, diet identification based on social media data can be readily available. Pilař et al 22 classified the diet hashtags of Twitter based on the Hashtag Research Framework (SMAHR) and found the most communicated individual diet on Twitter, they believe the social media data is useful for food businesses. In the study of Oduru et al, Twitter diet images were used as a reliable source of data for the analysis of dietary patterns of individuals.…”