Food and drink marketing on social media and dietary intake in Australian adolescents: Findings from a cross-sectional survey

Gascoyne, Claudia; Scully, Maree; Wakefield, Melanie; Morley, Belinda

doi:10.1016/j.appet.2021.105431

Cited by 33 publications

(41 citation statements)

References 37 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Similar to this study, Kelly et al found only 2–3% of branded foods were core foods [ 8 ]. This has implications for adolescent health, as exposure to non-core foods on digital media has been associated with a higher intake [ 4 , 16 , 17 ] and better recall of unhealthy foods [ 32 ]. In this study, non-core food promotions on social media were indeed remembered more frequently by participants compared to core foods, and they were more often appreciated.…”

Section: Discussionmentioning

confidence: 99%

“…A qualitative analysis of adolescents’ perspectives is highly valuable, as reality is socially constructed and adolescents’ subjective interpretation eventually determines their individual experiences [ 51 ]. Regarding the quantitative part of this study, measurements of SMFP exposure were conducted as objectively as possible, with real-time recording of adolescents’ social media feeds instead of content analyses of specific social media brand or influencer accounts, or participants’ self-reported exposure or self-collected social media food marketing data, as applied in previous studies [ 16 , 17 , 23 , 45 , 46 , 52 ]. To date, only two other studies conducted in Canada (i.e.…”

Section: Discussionmentioning

confidence: 99%

“…Data analyses were conducted using SPSS for Windows version 25 (IBM Corporation). Socio-economic area was calculated based on postal code (low: Q1 and Q2; medium: Q3 and Q4; high: Q5), according to the Socio-Economic Index for Areas (SEIFA) Index of Relative Socio-Economic Disadvantage (IRSD) ranking for Australia, and similar to the method of Gascoyne et al [ 17 ]. Descriptive analyses were conducted to assess the characteristics of all social media food posts, also including separate analyses for branded and unbranded posts.…”

Section: Methodsmentioning

confidence: 99%

“…For instance, adolescents were found to be more likely to believe their peers consume more non-core foods than core foods, suggesting that social media food messages may shape normative perceptions, and trigger unhealthy eating in adolescents [ 16 ]. Indeed, adolescents’ self-reported exposure to and engagement with non-core food marketing or food messages on social media have been positively associated with their self-reported intake of non-core foods [ 16 , 17 ].…”

Section: Introductionmentioning

confidence: 99%

“…Amongst others, ethical and privacy aspects now play a major role when wishing to access and investigate personal social media accounts, because informed consent cannot be obtained from all members or connections within the user’s network [ 20 ]. As a result, some studies on adolescent SMFM exposure used self-reported data based on questionnaires about frequency of exposure [ 16 , 17 ]. Other exposure studies were focused on one platform and had methodological limitations such as restrictions to the type of screen recorded (i.e., no smartphone) or type of data collected (i.e., only advertising or a fixed list of brands investigated) [ 21 , 22 ].…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Adolescents’ exposure to and evaluation of food promotions on social media: a multi-method approach

Bend

Jakstas

Kleef

et al. 2022

Int J Behav Nutr Phys Act

View full text Add to dashboard Cite

Background Traditional food marketing, mostly involving advertisement of nutrient poor and energy dense foods, has the effect of enhancing attitudes, preferences, and increasing intake of marketed foods in adolescents, with detrimental consequences for health. While the use of social media applications in adolescents has proliferated, little is known about the content of food promotions within these applications. The aim of this study was to investigate adolescents’ exposure to and evaluation of social media food promotions (SMFPs). Methods Australian adolescents aged 13–16 years joined one-on-one Zoom meetings with the researcher on the device they normally used for social media. Participants shared their screen and visited up to three of their favourite social media platforms for 10 min each, during which the researcher pointed out examples of SMFPs to participants. Next, participants answered questions about their awareness and appreciation of SMFPs. Screenshots of SMFPs were de-identified and analysed. Results The study included 35 adolescents aged 14.4 (± 1.2) years (boys: n = 18; girls: n = 17). Instagram, Snapchat and YouTube were the most favoured social media platforms. During a total of 1000 min of viewing time, 1801 unbranded (n = 1221) and branded (n = 580) SMFPs were identified. Participants viewed a median rate (IQR) of 12.0 (6.3–20) SMFPs per 10 min, with a median rate of 6.0 (3–11) non-core SMFPs per 10 min. A majority of SMFPs (62%) were embedded into celebrity influencer or entertaining content (e.g., vlogs, cooking videos, streamed TV content). In total, 60% of the participants said they had sometimes, rarely or never noticed the SMFPs pointed out by the researcher themselves. Participants largely remembered non-core foods or brands (77%). Almost half (49%) of participants liked SMFPs, while only 6% disliked them. Conclusions This study contributes to a relatively unexplored research area. The outcomes show adolescents’ SMFP exposure mostly concerns unhealthy foods, shown in advertisements and other food-related posts, which are integrated into a wide variety of entertainment that is appreciated by adolescents. The results emphasise the need for more research on SMFPs, with particular focus on the impact on adolescent dietary behaviours, and clearer definitions and stricter regulations regarding adolescent-targeted social media food marketing.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Adolescents’ exposure to and evaluation of food promotions on social media: a multi-method approach

Bend

Jakstas

Kleef

et al. 2022

Int J Behav Nutr Phys Act

View full text Add to dashboard Cite

show abstract

Food purchasing practices in various retail settings and dietary intake: A cross‐sectional survey of Australian adolescents

Chen

Haynes

Scully

et al. 2023

Health Prom J of Aust

Self Cite

View full text Add to dashboard Cite

Background/AimsDiscretionary, energy‐dense, nutrient‐poor food and drinks are heavily marketed and readily available in retail settings frequented by adolescents. This study examines associations between food purchasing practices in various retail settings and dietary intake among Australian adolescents.MethodsParticipants were students in years 8 to 11 (ages 12‐17 years) who completed the 2009‐10 (n = 13 790), 2012‐13 (n = 10 309) or 2018 (n = 9102) National Secondary Students' Diet and Activity (NaSSDA) cross‐sectional survey. Multistage stratified random sampling was used. An online survey completed at school assessed self‐reported frequency of food purchasing practices in various retail settings and consumption of discretionary food, sugary drinks, fruit and vegetables. Generalised linear regression models examined associations between food purchasing practices and dietary behaviour.ResultsRelative to students who brought lunch from home, those who purchased lunch from school or nearby outlets reported higher intake of discretionary food and sugary drinks and lower fruit intake. Buying lunch from school was also associated with lower vegetable intake. Buying food or drinks on the school commute, outside school grounds during school hours, from supermarket checkouts, and using mobile phone apps were each associated with higher discretionary food and sugary drink intake (all P < .01).ConclusionsPurchasing food or drink in various retail settings is associated with higher intake of discretionary food and drink among Australian adolescents, and some purchasing practices appeared to displace fruit and vegetable intake.So What?These findings highlight a need to improve the accessibility and promotion of healthier food and drink options in schools and other retail settings.

show abstract

Is food and drink advertising across various settings associated with dietary behaviours and intake among Australian adolescents? Findings from a national cross‐sectional survey

Gascoyne,

Scully,

Morley

2024

Health Prom J of Aust

View full text Add to dashboard Cite

Issue AddressedThe pervasive promotion of energy‐dense, nutrient‐poor food and drinks undermines efforts by adolescents and their parent/carers to maintain a nutritious diet during a crucial developmental period. This study examined the association between awareness of food and drink advertisements and adolescents' dietary behaviours and intake.MethodsA sample of Australian secondary students aged 12–17 years (N = 8763) self‐reported their awareness of food and drink advertisements across seven settings, whether they had tried a new product or asked a parent/carer to purchase a product they had seen advertised, and their consumption of various unhealthy food and drink types. Analyses used multilevel mixed‐effects generalised linear models adjusted for school‐level clustering, socio‐demographic factors and television viewing.ResultsStudents with higher advertising awareness were more likely to have tried a new product they had seen advertised (adjusted prevalence ratio [APR] = 1.62, 95% CI = 1.51–1.73, p < .001) and asked their parent/carer to buy an advertised product (APR = 1.62, 95% CI = 1.51–1.73, p < .001) at least once in the past month. As advertising awareness increased, so too did students' likelihood of reporting these dietary behaviours. A high unhealthy food intake was more commonly reported among students with higher advertising awareness (APR = 1.45, 95% CI = 1.32–1.58, p < .001), as was a high unhealthy drink intake (APR = 1.29, 95% CI = 1.18–1.42, p < .001).ConclusionsAustralian adolescents are vulnerable to the persuasive effects of food and drink marketing.So What?Greater restrictions on the way the food and drink industry can market their products to adolescents are needed to better support them in developing and maintaining positive dietary behaviours.

show abstract

Food and drink marketing on social media and dietary intake in Australian adolescents: Findings from a cross-sectional survey

Cited by 33 publications

References 37 publications

Adolescents’ exposure to and evaluation of food promotions on social media: a multi-method approach

Adolescents’ exposure to and evaluation of food promotions on social media: a multi-method approach

Food purchasing practices in various retail settings and dietary intake: A cross‐sectional survey of Australian adolescents

Is food and drink advertising across various settings associated with dietary behaviours and intake among Australian adolescents? Findings from a national cross‐sectional survey

Contact Info

Product

Resources

About