Folk Media Preferences and Prospects for Agricultural Extension Service Delivery in Benue State, Nigeria

Daudu, S.; Anyanwu, AC

doi:10.4038/tare.v12i1.1984

Cited by 2 publications

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“…Hoivik and Lugar (2009) state that the effectiveness of folk media as part of rural social environment is that they are credible sources of information to local people. Daudu and Anyanwu (2009) in their study in Benue State, Nigeria, found that one of the major reasons for folk media usage in rural development is their effectiveness for information dissemination, entertainment and promotion of culture. Therefore, for the dominantly oral culture such as in the eastern Tigray, the effectiveness of folk media forms to convey food security messages is that they are an integral part of people's culture.…”

Section: Potential Of Folk Media Forms For Food Security Communicationmentioning

confidence: 99%

“…The widespread acceptance and repeated use of these communication forms among rural people helps them to obtain a better knowledge and understanding of issues affecting them. Studies have shown that folk media forms possess various qualities to integrate them into rural development programs (Awa, 2005;Ugboajah, 1985;Salawu, 2015;Daudu & Anyanwu, 2009;Nigussie et al, 2010;Hoivik & Lugar, 2009). One of the qualities of folk media forms for rural development communication is that these communication forms are endogenous and are supported by the idioms and worldviews of local people.…”

Section: The Use Of Folk Media Forms For Development Communicationmentioning

confidence: 99%

“…Reflecting on this, a development agent in Gulomekeda district states that: Studies have shown that despite the knowledge about the uses of folk media, development agents have not been able to utilise them in agricultural and rural development programs (Daudu & Anyanwu, 2009;Okoye, 2003;Kamlongera, 2000;Daudu, 2009). This is consistent with the findings of Mbakogu (2004) who contends that the problems with the current attempts of using folk media particularly in developing countries is that development practitioners work towards a rigid acceptance of foreign models and strategies of development.…”

Section: Adaptability Of Folk Media Forms Into Food Security Communicmentioning

confidence: 99%

“…One of the major reasons for folk media usage in rural development is their effectiveness for information dissemination, entertainment, and promotion of culture (Daudu & Anyanwu, 2009). …”

Section: Folk Media Versus Modern Mediamentioning

confidence: 99%

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Folk media forms and their potential for food security communication in eastern Tigray, Ethiopia

Kahssay¹

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This study examines the potential of folk media forms for food security communication in chronically food insecure areas in eastern Tigray, rural Ethiopia. Ethiopia has been reported as one of the most food insecure countries in the Sub-Saharan region despite the Ethiopian government has introduced diverse strategies to tackle rural food insecurity. It seems, however, that the communication approaches applied to take these strategies to rural communities have not been effective in alleviating food insecurity. Hence, the main questions of this study are: what is the potential of folk media forms for food security communication? Can these communication forms connect rural people to the food security programs in eastern Tigray? Specifically, this study analysed the current food security communication strategies in eastern Tigray, the role of folk media forms in contemporary society in eastern Tigray and their potential for food security communication. It also explored the opportunities and challenges to integrating folk media forms into food security communication strategies. The multiplicity paradigm of development was used as a lens for this study. This paradigm focuses on the cultural and social multiplicity perspectives emphasising on endogenous development and self-reliance of the people.Methodologically, this study employed an ethnographic research approach. Individual in-depth interviews, focus group discussions, participant observation, and document reviews were used to collect data. To validate results from different data collection techniques, data analysis was made using methodological triangulation. The findings of the study show that there are no explicitly designed rural food security communication strategies in eastern Tigray but food security messages are communicated through frequent public meetings organised by the government representatives or development agents. Respondents indicated that public meetings are dominated by the views and interests of government officials and development agents that limited people's roles to participate in the strategy design and implementation of the food security programs. Therefore, despite frequent public meetings to communicate food security messages, meetings became unproductive to convey food security messages. Firstly, public meetings employ predominantly a top-down communication approach, which limits people's participation in the decision-making processes. Secondly, food security messages through public meetings are not communicated in the languages of the people (especially to the Irob people whom a number of them do not comprehend Tigrigna, the office working language). Thirdly, referring to the urgency of most of the government programs, three to five programs are addressed in a single meeting session that affects peoples' choices of what to prioritise out of all the topics addressed in a single meeting session.iii Both rural people and development agents expressed their conviction about the appropriateness of folk media forms to convey food sec...

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Section: Potential Of Folk Media Forms For Food Security Communicationmentioning

confidence: 99%

Section: The Use Of Folk Media Forms For Development Communicationmentioning

confidence: 99%

Section: Adaptability Of Folk Media Forms Into Food Security Communicmentioning

confidence: 99%

“…One of the major reasons for folk media usage in rural development is their effectiveness for information dissemination, entertainment, and promotion of culture (Daudu & Anyanwu, 2009). …”

Section: Folk Media Versus Modern Mediamentioning

confidence: 99%

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Folk media forms and their potential for food security communication in eastern Tigray, Ethiopia

Kahssay¹

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Identification of Knowledge Maritime Based Songs of Children in Banyuwangi District

Surahmi

Buhani

2018

IOP Conf. Ser.: Earth Environ. Sci.

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Folk Media Preferences and Prospects for Agricultural Extension Service Delivery in Benue State, Nigeria

Cited by 2 publications

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Folk media forms and their potential for food security communication in eastern Tigray, Ethiopia

Folk media forms and their potential for food security communication in eastern Tigray, Ethiopia

Identification of Knowledge Maritime Based Songs of Children in Banyuwangi District

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