We theoretically prove that electromagnetic beams propagating through a nonlinear cubic metamaterial can exhibit a power flow whose direction reverses its sign along the transverse profile. This effect is peculiar of the hitherto unexplored extreme nonlinear regime where the nonlinear response is comparable or even greater than the linear contribution, a condition achievable even at relatively small intensities. We propose a possible metamaterial structure able to support the extreme conditions where the polarization cubic nonlinear contribution does not act as a mere perturbation of the linear part. The ability of manufacturing metamaterials with prescribed and anomalous values of permittivity ǫ and permeability µ has triggered an intense research effort aimed at investigating novel regimes of linear electromagnetic propagation and suitable configurations have been devised for observing remarkable effects such as, for example, superlensing [1,2], optical cloaking [3,4], guiding of nanometric optical beams [5] and photonic circuits [6,7]. In the nonlinear realm, the nonlinear properties of lefthanded metamaterials have been investigated [8] together with various soliton manifestations [9,10,11]. Propagation in metamaterials exhibiting cubic nonlinear response has also been considered [12,13] and, for ultra-short pulse nonlinear dynamics, it has been suggested that metamaterial linear property tailoring allows the observation of different nonlinear regimes [14].In this Letter we show that a metamaterial with a very small linear dielectric constant and exhibiting a nonlinear cubic response is able to support nonlinear guided waves whose Poynting vector has the very peculiar property of being parallel and anti-parallel to the propagation direction in different transverse portion of the field. This novel phenomenology is a consequence of the fact that, since the metamaterial linear dielectric permittivity can be arbitrary small, the nonlinear contribution to the dielectric response can easily (i.e. at low intensities) be made comparable or greater than the linear part so that, the sign of the overall dielectric response can be different for different intensities. In the presence of an electromagnetic beam this implies that conditions can be found so that the effective dielectric response has different signs on the propagation axis and at its lateral sides. Therefore the transverse reversing of the power flow is understood since, for a monochromatic Transverse Magnetic (TM) field mainly propagating along a given direction, the Poynting vector globally lies along the same mean propagation direction and its sign coincides with that of the total effective dielectric constant. In order to discuss this effect on a feasible situation, we consider TM electromagnetic propagation in a defocusing nonlinear cubic metamaterial and we analytically obtain a class of nonlinear guided waves exhibiting the aforementioned transverse power flow reversing. It is remarkable that the power flow reversing effect can be observed even at ver...